Primary Responsibilities (Including but not limited to):

SEO & Organic Growth

● Own and evolve the organic growth strategy, prioritizing initiatives based on prospect, business impact and scalability.

● Drive growth across organic traffic, rankings, qualified leads, conversion and revenue.

● Identify opportunities using search demand, SERP analysis, user intent, competitor insights and customer search behavior.

● Lead technical SEO initiatives across crawling, indexing, site architecture, internal linking, rendering, structured data and mobile-first SEO.

● Develop content and authority strategies with Content, PR and Brand to improve visibility, links, rankings and domain authority.

● Measure the impact of SEO initiatives and continuously refine priorities based on results.

Product-Led Organic Growth

● Identify opportunities where product experiences can become scalable organic acquisition channels.

● Use search and customer-demand data to uncover new product and growth opportunities.

● Develop initiatives around tools, templates, landing-page experiences,

programmatic pages, proprietary data, UGC and other scalable experiences.

● Build business cases using demand, competitive opportunity, expected impact and implementation effort.

● Work with Product and Engineering to take opportunities from idea to launch,

measurement and scale.

● Look beyond content creation and continuously explore what we can build to solve what users are searching for.

AI / LLM Search

● Own and develop our approach to visibility across ChatGPT and other major

AI/LLM search and answer platforms.

● Build relevant prompt and topic datasets based on customer demand and business priorities.

● Measure brand mentions, citations, competitive share of voice and visibility across

AI-generated answers.

● Analyze the sources, publishers, communities and content influencing AI answers.

● Understand why competitors are being mentioned or cited where our brand is not.





● Design and run experiments to improve brand visibility, citations and representation across AI platforms.

● Connect AI-search learnings with SEO, content, digital PR, brand and product initiatives.

● Continuously test new approaches as AI discovery evolves rather than relying on a fixed GEO/AEO playbook.

Data, AI & Automation

● Build and analyze our own datasets rather than relying solely on third-party SEO tools and industry benchmarks.

● Turn large and messy datasets into actionable insights, opportunities and business cases.

● Use AI to improve research, SERP and intent analysis, classification, competitive intelligence and experimentation.

● Use AI as a working tool, not just for content generation, to improve the quality,

speed and scale of decision-making and execution.

● Build or automate repetitive analysis and workflows where it can create meaningful efficiency or uncover opportunities that would otherwise be difficult to identify.

● Develop reliable reporting and measurement frameworks across search, product-led growth and AI-search initiatives.

● Experience with GSC, GA, Semrush, Ahrefs, Screaming Frog, Bing Webmaster

Tools, SEO testing platforms, APIs, SQL, BigQuery, Python or similar technologies is valuable.

Leadership & Cross-Functional Collaboration

● Operate as a senior individual contributor while providing direction and mentorship to SEO team members where needed.

● Own multiple initiatives independently from opportunity → hypothesis →

execution → measurement → scale.

● Work closely with Product, Engineering, Analytics, Content, PR, Brand and

Marketing teams.

● Translate search and customer insights into clear business cases and product requirements.

● Use data and evidence to influence stakeholders and drive prioritization and decision-making.

● Communicate complex SEO, AI-search and data insights clearly to both technical and business stakeholders.

● Bring curiosity and creativity to the role, continuously challenging assumptions and identifying new opportunities.

📌 Senior Manager (Gurugram)
🏢 Great Learning
📍 Gurugram