Job Title: Senior Executive Marketing

Role Summary

We are looking for a detail-oriented and data-driven Digital Marketing Sr. Executive with hands-on experience in campaign execution, dashboard analytics, and performance reporting. The ideal candidate should be comfortable managing multiple platforms and contributing actionable inputs to enhance campaign performance and ROI.

Key Responsibilities

- End-to-end execution of digital marketing campaigns across Meta, Google, Programmatic, and other relevant platforms
- Monitor daily campaign performance, flag anomalies, and suggest data-backed optimization strategies
- Work closely with the strategy and creative teams to ensure alignment of messaging, audience targeting, and campaign goals
- Build and maintain performance dashboards; analyze metrics like CTR, CVR, ROAS, CPL, CPA, etc.
- Prepare weekly/monthly reports with insights and recommendations for continuous improvement
- Support in A/B testing for creatives, audiences, landing pages, and bidding strategies
- Assist in setting up campaigns including targeting, budgeting, UTM tracking, and QA.

Requirements

- 2 years of hands-on experience in digital campaign management (internships can be considered if extensive and relevant)
- Proficient in Meta Ads Manager, Google Ads,



Google Analytics, and dashboarding tools (e.g., Data Studio, Excel)
- Certification in Meta/Google Ads is a plus
- Previous experience in a digital agency, in-house digital team, E-com or D2C brand preferred
- Strong understanding of campaign metrics, media planning, and optimization levers
- Ability to identify trends, problems, and opportunities in campaign data and act on them quickly
- Comfortable working in a fast-paced, target-driven workplace
- Strong communication skills with a collaborative approach to working with multiple teams.
- Should be well-versed with the latest digital marketing trends, platform updates, and emerging industry best practices

Good to Have An interest in live events, entertainment, and experiential marketing; attendance at industry events and experiences will be appreciated.

Role: Digital Marketing - Other, Industry Type: Internet, Department: Marketing & Communication, Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: Any Graduate Key Skills Skills highlighted with ‘‘ are preferred keyskills Digital Marketing Paid MediaGoogle AdsMeta AdsPerformance Marketing

📌 Senior Executive - Marketing (Bengaluru)
🏢 Swiggy
📍 Bengaluru