Company Description ParaFit India is a health and nutrition company that provides customized, nutritious, and tasty diet plans delivered directly to customers’ doorsteps. In a fast-paced world where maintaining a healthy diet can be challenging, ParaFit simplifies the process so individuals can eat well every day with minimal effort. Expert nutritionists design personalized plans to help customers achieve their fitness and wellness goals.

The company focuses on making healthy eating accessible, convenient, and enjoyable, encouraging people to get fit together.

Role Description The Senior Digital Marketing Manager is a full-time, in office role based in New Delhi. This role is responsible for developing and executing digital marketing strategies that drive brand awareness, customer acquisition, and engagement across multiple online channels. Day-to-day tasks include planning and managing social media campaigns, overseeing performance marketing initiatives, optimizing web and app traffic through data-driven insights, and coordinating lead generation activities.

The Senior Digital Marketing

Manager will collaborate with cross-functional teams, manage external agencies or vendors as needed, and ensure consistent brand messaging across all digital touchpoints. The role also involves monitoring key performance metrics, preparing reports,



and continuously testing and improving digital campaigns to maximize ROI.

Qualifications

- Demonstrated expertise in Digital Marketing and Marketing, with experience developing and executing integrated online marketing strategies.
- Strong skills in Social Media Marketing for brand building, community engagement, and campaign management across major platforms.
- Proficiency in Lead Generation through performance campaigns, email marketing, and other digital channels focused on customer acquisition.
- Hands-on experience with Web Analytics tools (e.g., Google Analytics, marketing automation or CRM platforms) to track, analyze, and optimize campaign performance.
- Proven ability to manage budgets, set KPIs, and drive measurable growth in traffic, conversions, and retention.
- Excellent written and verbal communication skills, with strong attention to detail and ability to adapt messaging to different audiences.
- Experience leading or mentoring a marketing team and collaborating with cross-functional stakeholders.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; a relevant postgraduate qualification or certifications in digital marketing are an advantage.
- Prior experience in health, wellness, nutrition, or consumer startup environments is highly beneficial.

📌 Senior Digital Marketing Manager (New Delhi)
🏢 ParaFit India
📍 New Delhi