Company Description

Filo is a youth-focused e-learning startup that offers the world’s only live instant tutoring app, connecting students with expert tutors in less than 60 seconds for 1:1 interactive video sessions. Operating 24/7, Filo enables students across more than 15 countries to get real-time help with explanations, problem-solving, and concept clarity, supporting over 1.5 million learners. With a community of 50,000+ tutors, Filo is one of the largest global tutoring platforms.

The team is driven by problem-solving, innovation, and a positive mindset, working toward democratizing education and making high-quality learning accessible to every student worldwide.

Role Description The Senior Digital Marketing Associate is a full-time hybrid role based in Gurugram, with flexibility for partial work from home. This role involves planning and executing digital marketing campaigns across channels such as social media, search, and performance marketing to increase brand awareness, app usage, and user engagement. The person in this role will analyze web and campaign performance data, generate insights, and optimize strategies to improve acquisition, retention, and conversion metrics.

Day-to-day responsibilities include managing social media presence, coordinating content and creatives with internal and external stakeholders, monitoring online marketing trends, and ensuring consistent brand messaging.

The Senior Digital Marketing

Associate will also collaborate with product, design, and operations teams to align marketing efforts with business goals and support key launches and growth initiatives.

What you'll do

● Manage and optimize performance marketing campaigns across Meta, Google,



YouTube and other digital channels.

● Own campaign performance against CAC, CPA, ROAS, conversions and acquisition targets.

● Plan budgets, audiences, targeting and campaign structures to drive efficient growth.

● Analyse campaign and consumer data to identify opportunities for better performance and scale.

● Lead creative, audience and messaging testing to improve CTR, conversion and acquisition efficiency.

● Work with Content and Design teams to develop and iterate high-performing performance creatives and UGC.

● Optimise landing pages and conversion journeys in collaboration with Product and other teams.

● Track the consumer funnel from acquisition → activation → conversion and identify key drop-offs.

● Explore new digital channels, audiences and acquisition opportunities.

● Work closely with Product, Analytics, Content and Design teams to improve overall marketing performance

What we're looking for

● 3+ years of hands-on experience in Digital Marketing / Performance Marketing / User Acquisition.

● Prior experience in a B2C / consumer-facing business is important.

● Strong hands-on experience with Meta Ads and Google Ads.

● Strong understanding of CAC, CPA, ROAS, CTR, CVR, LTV and attribution.

● Experience with campaign optimisation, audience segmentation and A/B testing.

● Strong analytical and data-driven approach.

● Ability to independently manage campaigns from planning → execution → optimisation → reporting.

● Robust understanding of digital consumer behaviour and acquisition funnels.

● Experience in EdTech, consumer internet, D2C, mobile apps or subscription businesses would be a plus

📌 Senior Digital Marketing Associate (Gurugram)
🏢 Filo
📍 Gurugram