Company: Soulflower

Reports To: CEO

Experience: 5–8 years

Preferred Industry: Beauty, Personal Care, FMCG & Consumer Brands

Top 5 Things You Will Do in Your Role

1. Creative Conceptualisation & Brand Storytelling

- Develop breakthrough creative concepts, campaigns, taglines, hooks and brand narratives that differentiate Soulflower.
- Translate product science, ingredients, clinical research and consumer insights into persuasive, relatable storytelling.
- Conceptualise integrated campaigns across digital platforms, e-commerce, quick commerce, influencer marketing, packaging and retail.
- Contribute to brand case studies, award entries, strategic presentations and major business initiatives.

2. Content Strategy, Performance & Experimentation

- Create compelling, conversion-focused copy for Meta, Google, Amazon, Nykaa, Flipkart, Blinkit, Zepto, websites, CRM and social media.
- Analyse creative performance through CTR, engagement, hook rates, conversion rates and ROAS to identify winning messaging and storytelling formats.
- Build and maintain a structured content testing framework covering hooks, messaging angles, headlines, CTAs and creative formats.
- Collaborate with performance marketing and growth teams to continuously improve content effectiveness and campaign outcomes.

3. Exceptional Writing & Beauty Category Expertise

- Own the quality, tonality, clarity and consistency of Soulflower's communication across all consumer touchpoints.
- Demonstrate a thorough understanding of beauty consumers, skincare, haircare, ingredients, product benefits and category-specific communication.
- Simplify complex technical and scientific information into engaging, benefit-led content while ensuring product claims are supportable.
- Write impactful video scripts, product descriptions, campaign copies, landing pages, advertorials and brand stories with impeccable grammar and attention to detail.

4. Creative Leadership, Mentorship & Collaboration

- Mentor junior copywriters and content creators, helping elevate creative standards across the team.




- Lead brainstorming sessions and guide projects from concept to execution.
- Work closely with design, brand, product development, growth, e-commerce and influencer marketing teams.
- Take ownership of creative quality, timely delivery and continuous improvement across projects.

5. AI, Technology & Continuous Innovation

- Demonstrate genuine passion, curiosity and an inquisitive mindset towards AI, emerging technologies and evolving creative tools.
- Explore and adopt AI-powered tools for research, creative ideation, scripting, content optimisation and productivity.
- Understand that existing knowledge of AI tools is beneficial, but the ability to rapidly learn, evaluate and apply new AI capabilities is critical.
- Stay ahead of consumer trends, competitive communication, social media formats and new-age storytelling techniques.

Top 5 Things You Need to Have for This Role

1. Outstanding Writing & Conceptual Thinking

- Exceptional command of English, strong storytelling ability and a distinctive creative flair.
- An impressive portfolio showcasing integrated campaigns, conceptual thinking, product storytelling and compelling advertising copy.
- Ability to adapt tone and messaging across platforms, consumer segments and marketing objectives.

2. Beauty, FMCG & Consumer Brand Understanding

- Prior experience working with beauty, personal care, FMCG or consumer-facing brands.
- Strong understanding of the language, consumer motivations, purchase triggers and communication needs of beauty brands.
- Familiarity with haircare, skincare, ingredient-led marketing and product-benefit communication is highly desirable.

3. Performance Marketing & Analytical Mindset





- Understanding of digital marketing metrics, including CTR, engagement, conversion rates and ROAS.
- Ability to translate campaign data and consumer insights into stronger messaging, hooks and creative concepts.
- Experience conducting structured creative experiments and optimising content based on measurable results.

4. AI-First Curiosity & Adaptability

- Genuine enthusiasm for artificial intelligence, emerging creative technologies and modern content workflows.
- Demonstrated willingness and ability to quickly learn current AI tools, understand their features and apply them meaningfully.
- Comfort with experimentation, feedback, rapid iterations and changing digital trends.

5. Ownership, Mentorship & Collaborative Leadership

- Experience mentoring junior writers or independently leading creative projects.
- Strong attention to detail, accountability and ability to manage multiple creative priorities.
- A team-oriented mindset with the confidence to present ideas, accept feedback and work with multiple stakeholders.
- A proactive attitude towards continuously improving creative standards, processes and team capabilities.

What Success Looks Like at Soulflower

- Distinctive, high-quality brand storytelling that strengthens Soulflower's positioning.
- Better creative performance through improved hooks, engagement, CTR and conversions.
- A consistent and compelling brand voice across advertising, e-commerce and consumer communication.
- A repeatable framework for creative testing, learning and optimisation.
- Faster, more efficient creative development through intelligent adoption of AI.
- Stronger creative capabilities through mentorship and cross-functional collaboration.

We are looking for a creative thinker who combines the craft of exceptional writing with deep consumer understanding, commercial awareness and the curiosity to embrace AI. Someone who can build memorable brands, develop winning campaigns and translate creativity into measurable business results.

📌 Senior Copywriter –C FMCG Brand – Exp: 05 years - WIPRO Partnered - Package 8 to 12 LPA (Mumbai)
🏢 Soulflower Co
📍 Mumbai