Roles &

Responsibilities :

- Lead the development and execution of strategic brand plans to enhance brand equity, drive consumer engagement and increase market share.

- Develop comprehensive brand strategies aligned with business goals and consumer insights.

- Analyse brand performance metrics and provide actionable insights

- Identify opportunities for brand innovation and expansion.

- Budgeting & budgetary control.

- Lead and mentor the marketing team, fostering creativity and collaboration

- Lead brand strategy for an established company with a diverse product portfolio.

- Oversee all aspects of brand marketing including advertising, digital presence, promotions while collaborating with cross-functional teams.

- Responsible for the development of all ATL/BTL/Digital communication and point of sale strategy including close coordination with trade marketing.

- Implement social & marketing plans and strategies in sync with business plans, annual marketing calendar, drive Product & support Brand campaigns & Tactical Traffic Driving campaigns along with all the stakeholders.

Qualifications:

- MBA, preferably from a reputed institute.

Experience :

- Proven track record of working as a brand manager/ senior brand manager.

- Experience of working in the Beauty & Personal Care or FMCG Sector.





- Proven track record of developing successful brand and market strategies.

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.

- Must have In-depth knowledge of branding, marketing, and advertising principles and best practices.

- Experience in developing the product portfolio through different channel mix including promotion schemes and advertisement campaign

- Proven experience of managing a large team and rapid-growing business.

- Strong understanding of trade marketing, GT distribution channel, ATL/BTL, etc.

Competencies :

- Possesses strong interpersonal skills, strong written and verbal communication skills.

- Besides, being a Leader, should have the ability to engage, impact and influence People - Teams/Stakeholders (internal/external).

- Strong project management skills and the ability to manage multiple projects simultaneously.

- Exhibits innovative and creative thinking.

- Excellent negotiation, and relationship-building skills.

- Excellent technical skills and well versed with MS Office.

- Excellent analytical and decision-making skills

📌 Senior Brand Manager (Gurugram)
🏢 Mcnroe
📍 Gurugram