Role Summary The Sales Officer – Modern Trade drives business growth, sales volume, and brand presence across up-to-date trade retail chains (supermarkets, hypermarkets, cash & carry,) Within the Bangalore territory (Karnataka State). This position involves managing distributor operations, listing new products, Generating manual PO/ Ensuring ARS orders, Ensuring 100 % Refill of stock, executing trade promotions, maintaining account relationships, and leading in-store merchandising execution, Consumer activation /Sampling activities.

Core Responsibilities

1. Sales & Revenue Generation

- Drive primary and secondary sales targets across assigned Modern Trade (MT) accounts in Bangalore.
- Manage business with key national retail chains (e.g., Lulu Hyper Market, Star Bazaar, Metro Cash & Carry, Max Hyper market & Loyal world ) as well as prominent regional chains in Bangalore.
- Ensure optimal product availability, range expansion, and new product placement (NPDs) across all outlets.

2. Account & Territory Management

- Conduct regular beat visits to MT outlets across Bangalore urban and rural clusters.
- Build strong relationships with store managers, category managers, floor supervisors, and commercial teams.
- Track stock fill rates, minimize Out-of-Stock (OOS) situations, and maintain inventory turns.

3. Execution & Merchandising

- Implement visual merchandising (VM) standards, planograms, Share of Shelf (SOS),



and brand display elements.
- Execute brand activation campaigns, trade promotions, and seasonal tie-ins at the store level.
- Supervise, train, and manage third-party promoters, merchandisers, and field staff.

4. Distributor Operations & Commercial Compliance

- Coordinate with local distributors for timely order delivery, invoice processing, and stock alignment.
- Manage account receivables, claim settlement, debt collection, and credit control strictly within company timelines.
- Ensure pricing compliance and monitor promotional discount executions.

5. Market Intelligence & Reporting

- Track rival promotions, shelf space allocation, pricing shifts, and new competitor launches in the Bangalore market.
- Maintain daily sales reports (DSR), beat adherence logs, and outlet audit metrics.

Qualification & Experience Profile

- Education: Bachelor’s degree in business, Marketing, or related fields (MBA preferred).
- Experience: 2–5 years of sales experience specifically in Modern Trade within FMCG, Consumer Packaged Goods (CPG) preferably food products, or OTC/Personal Care.
- Key Skills: Account management, trade marketing, distributor operations, planogram execution, negotiation, and data analysis (Excel / MIS reporting).
- Language Requirements: Fluency in English, Hindi and Kannada
- Location: Bangalore

📌 Sales Officer – Modern Trade (Bangalore) (Bengaluru)
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📍 Bengaluru