1. Job Purpose

To achieve sales targets, develop current dealers and customers, maintain strong business relationships, promote company products, and increase market coverage within the assigned territory while ensuring timely collection of outstanding payments.
1. Key ResponsibilitiesA. Sales and Business Development

- Achieve monthly and annual sales targets assigned by the management.
- Identify and develop new dealers, distributors, retailers, and customers within the assigned territory.
- Maintain regular visits to existing dealers and identify opportunities to increase sales.
- Promote company products and introduce new products to potential customers.
- Prepare sales plans and implement strategies to improve market penetration.
- Monitor competitors' activities, market prices, customer requirements, and market trends.
- Ensure sales are conducted only within the territory assigned and approved by the company.

B. Product Knowledge and Promotion The Sales Executive must develop adequate product knowledge and effectively promote the following products:
- Welding Electrodes
- Abrasives and Cutting Wheels
- Grinding Wheels
- Fasteners and Tools
- Other industrial hardware and fabrication supplies handled by the company

The employee must explain product specifications, quality, applications, and commercial terms to dealers and customers. C. Dealer Development and Relationship Management
- Identify potential dealers and submit proposals for new dealer appointments.
- Collect all mandatory documents and information required for New Dealer Opening (NDO).
- Follow the company's dealer approval and documentation procedures before recommending or activating any current dealer.
- Maintain good relationships with dealers and ensure customer satisfaction.
- Ensure dealers operate within the agreed territory and comply with company policies.
- Report customer complaints, market issues, and business opportunities to the reporting manager.

D. Collection and Credit Control
- Follow up with dealers and customers for outstanding payments.
- Ensure collections are made within the credit period approved by the company.




- Monitor overdue payments and immediately report collection risks to the reporting manager.
- Do not promise unauthorized credit facilities, discounts, or payment extensions.
- Coordinate with the Accounts Department regarding outstanding balances and collection status.

E. Reporting and Documentation
- Submit the Daily Sales Report to the reporting manager without fail.
- Maintain accurate records of customer visits, orders, sales, collections, and pending payments.
- Update daily sales, collection, and expense details in the prescribed company formats.
- Submit tour plans, market visit reports, and other reports as instructed.
- Provide accurate market feedback and competitor information to management.
- Ensure all reports are submitted within the deadlines prescribed by the company.

F. Discipline and Compliance
- Report to duty on time and follow the company's attendance and leave policies.
- Follow the approved tour plan and maintain proper records of working locations and customer visits.
- Use company resources responsibly and submit genuine bills for approved business expenses.
- Follow company pricing, discount, credit, territory, and dealer management policies.
- Maintain professional conduct with customers, dealers, colleagues, and management.
- Perform any other reasonable sales-related duties assigned by the reporting manager.

1. Key Result Areas (KRA)KRAPerformance ExpectationsSales AchievementAchieve assigned monthly sales targetsNew Dealer DevelopmentMeet the assigned dealer-opening targetsMarket CoverageComplete planned customer and dealer visitsCollection PerformanceAchieve assigned collection targets and reduce overdue paymentsProduct PromotionImprove product awareness and sales of the company's product rangeReporting ComplianceSubmit accurate daily and periodic reports on timeCustomer RelationshipMaintain dealer satisfaction and develop repeat businessTerritory ManagementConduct business within the approved territoryExpense ControlEnsure business expenses are authorized and properly documented4. Qualifications and Experience

- Minimum qualification: Plus Two; a degree or diploma in Sales, Marketing, or Business Administration is preferred.
- Previous experience in field sales, dealer development, or hardware trading is an advantage.
- Knowledge of industrial hardware, welding electrodes, abrasives, cutting wheels, and fasteners is preferred.
- Good communication, negotiation, and customer-handling skills.
- Ability to achieve targets and work independently in the assigned territory.
- Willingness to travel regularly for market visits.
- Valid driving licence and own two-wheeler are preferred, if required for the assigned role.

1. Incentives and Commission

- Sales incentives shall be linked to the achievement of targets and will be provided strictly in accordance with the company's prevailing incentive policy.
- Eligibility, calculation, and payment of incentives shall be governed by the applicable company rules.
- No incentive or commission shall be payable outside the approved company policy.

1. Reporting Requirements

The Sales Executive must submit the prescribed daily report to the reporting manager before the deadline communicated by the company. The report must include:
- Customer and dealer visits completed.
- Orders booked and sales achieved.
- Collections received and outstanding payments.
- New dealer prospects and follow-up status.
- Daily expenses and supporting bills, where applicable.
- Market feedback and issues requiring management attention.
- Next working day's visit plan.

Failure to submit reports, repeated non-compliance with sales procedures, or failure to perform assigned responsibilities may result in performance review and appropriate action under company policy. Pay: From ₹18,000.00 per month

Benefits

- Cell phone reimbursement

Work Location: In person

📌 sales executive (Madurai)
🏢 Pakka Trading
📍 Madurai