Job Title: Sales Development Representative (SDR) B2B SaaS

Company: Anubavam Technologies

Product: Creatrix Campus

Experience: 2–4 years

Reporting to: Head of Sales

About Creatrix Campus

Creatrix Campus is an AI-powered enterprise SaaS platform that helps higher education institutions manage operations from enrollment through graduation. It reduces manual work, improves data accuracy, and supports compliance and accreditation requirements.

Serving 40+ universities across the UAE, GCC, and Southeast Asia, we partner with institutions to simplify complex processes and support their digital transformation.

Role Overview

We are hiring a Sales Development Representative to generate qualified outbound opportunities through account research, personalised outreach, and engagement with institutional decision-makers.

You will identify suitable institutions, understand their business challenges, initiate conversations, and qualify opportunities before handing them over to Account Executives. Success will be measured by qualified conversations and pipeline generated, rather than outreach volume alone.

Key Responsibilities

- Research target universities to understand their operational challenges, accreditation requirements, leadership structure, and buying signals.
- Identify key decision-makers and influencers, and map stakeholders within priority accounts.
- Initiate personalised outreach through LinkedIn, email, and direct engagement, prioritising LinkedIn.
- Develop relevant messages based on each institution’s needs and priorities.
- Qualify prospects based on institutional fit, business needs,



stakeholder relevance, and readiness for further discussion.
- Schedule qualified meetings and provide Account Executives with account research, stakeholder details, conversation history, and clear next steps.
- Maintain accurate account intelligence, interaction records, and pipeline updates in the CRM.
- Use AI tools to support prospect research, personalisation, and outreach preparation.
- Collaborate with the Head of Sales and Account Executives to improve account targeting, messaging, and qualification.

Required Skills and Experience

- 2–4 years of experience in sales development, outbound sales, or business development within B2B SaaS.
- Proven ability to generate qualified conversations through research-led, personalised outreach.
- Strong written and verbal communication, account research, and prospecting skills.
- Practical experience using AI tools in daily sales workflows.
- An active, professional LinkedIn presence and experience engaging prospects through LinkedIn.
- Experience using CRM systems to manage prospect interactions and pipeline records.
- Sound judgement in qualifying opportunities and identifying unsuitable prospects early.




- Consistent follow-through and patience when working with enterprise buyers and longer sales cycles.

Preferred Skills

- Experience selling to higher education institutions, government organisations, or other institutional buyers.
- Understanding of enterprise buying processes, budget cycles, and multi-stakeholder decision-making.
- Familiarity with Clay, Apollo, or similar research, enrichment, and sales sequencing platforms.

Why Join Anubavam?

- Contribute to an AI-powered SaaS platform transforming higher education.
- Gain exposure to enterprise sales across the UAE, GCC, and Southeast Asia.
- Receive direct mentorship from the Head of Sales and Account Executive team.
- Work with up-to-date AI-enabled research, sequencing, and CRM tools.
- Receive a competitive base salary, performance bonuses linked to qualified pipeline generated, and health insurance coverage.

How to Apply Send your updated CV to [email protected].

Email Subject: Application – Sales Development Representative – [Your Name]

Please include

- Total experience and relevant experience in B2B SaaS outbound sales or business development
- Markets served and experience engaging enterprise or institutional buyers
- LinkedIn profile URL
- Current location
- Current CTC and expected CTC
- Notice period or earliest available joining date

Key Skills Sales Development, B2B SaaS Sales, Outbound Sales, Business Development, Lead Generation, Prospecting, Account Research, LinkedIn Outreach, Email Outreach, Lead Qualification, Pipeline Generation, Enterprise Sales, CRM, AI Tools, Apollo, Clay.

📌 Sales Development Representative (Chennai)
🏢 Anubavam
📍 Chennai