Role Overview

We’re looking for an SDR Lead (experience in B2B SaaS) who can bridge the gap between product, marketing, and engineering to build and scale revenue-focused workflows. If you’re a technically sound, detail-oriented operator with deep expertise in automation, enrichment, lead routing, and tool integrations, we’d love to connect.

This role is ideal for someone with strong growth engineering instincts, a passion for tooling, and the ability to build data-driven, automated GTM pipelines using cutting-edge platforms like Clay, n8n, make. com, and more.

Key Responsibilities:

- Develop and execute lead-generation outbound strategies and campaigns that align with business objectives and drive revenue growth.
- Design, implement, and optimise multi-channel marketing campaigns to generate high-quality leads, including Cold email marketing, Calling, LinkedIn outreach, and WhatsApp.
- Deliver a weekly set number of SQL’s, MQL’s, and meetings via Outbound marketing motion, being accountable for the results
- Conduct thorough market research and competitor analysis to identify target audience segments, key trends, and opportunities for lead generation.
- Collaborate closely with the content marketing team to develop and optimise high-quality lead-generation outbound messaging
- Implement lead nurturing programs to cultivate prospects and drive conversions, leveraging marketing automation and CRM tools.
- Analyse and report on the performance of lead generation campaigns, providing insights and recommendations to optimise marketing effectiveness and increase ROI.




- Collaborate with the customer sales team to ensure seamless lead handoff and alignment between marketing and sales processes.
- Stay up to date with industry trends, best practices, and emerging technologies in demand generation, and apply them to improve campaign performance and overall marketing strategies.
- Manage client relationships, ability to strategise and present cohesively.

Qualification:

- 3 - 5 years of experience in Sales Development role
- Proven experience in booking meetings through cold email outreach, LinkedIn outreach, and cold calling.
- Strong understanding of B2B prospecting, ICPs, buyer personas, account research, and outbound sales processes.
- Excellent written and verbal communication skills, with the ability to adapt messaging based on different industries, buyer personas, and markets.
- Experience using outbound sales and prospecting tools such as Smartlead, Instantly, Phantombuster, Prospectoo, Apollo, Lusha, or similar platforms.
- Experience working with CRM systems and maintaining accurate prospect and activity records.
- Solid analytical mindset with the ability to review outreach performance and identify areas for improvement.
- Exposure to prospect list building, data enrichment, outreach sequencing, or managing end-to-end outbound campaigns will be an added advantage.
- Self-motivated, target-driven, and accountable for achieving meeting-generation goals.
- Strong project management and organisational skills, with the ability to manage multiple outreach campaigns and target segments simultaneously.
- Ability to work collaboratively with Sales, Marketing, and other cross-functional teams.

Contact Information: [email protected]

📌 Sales Development Rep. Lead (Mumbai)
🏢 Pixelo Digital
📍 Mumbai