Job highlights

- Proven Track Record in B2B Demand Gen: Demonstrable experience running paid media (LinkedIn,Google Ads),cold outbound campaigns,and email marketing that generated measurable sales pipeline
- Required Qualifications Skills
- 3-6 years of experience in B2B SaaS Product Marketing,Demand Generation,or Growth Marketing (HR tech,recruitment tech,or AI SaaS experience is a strong advantage)

Job Summary We are looking for an entrepreneurial, data-driven Product Marketing Manager (Growth GTM) to own our end-to-end go-to-market engine. In this role, you will sit at the intersection of Product, Engineering, Sales, and Leadership. You will be responsible for translating complex AI capabilities into high-converting customer value propositions, executing multi-channel acquisition campaigns (paid ads, cold outbound, content, video), building automated lead nurturing sequences, and tightly aligning marketing with sales to drive qualified pipeline and revenue growth.

Responsibilities

- Product Positioning Cross-Functional Alignment
- Partner closely with the Product and Engineering teams to gain deep visibility into the product roadmap, features, and technical differentiators (candidate matching algorithms, automated scoring, workflow integrations).
- Translate technical capabilities into clear, compelling B2B messaging, sales collateral, customer-facing one-pagers, and feature release announcements.
- Collaborate with executive management to define target Ideal Customer Profiles (ICPs), target ACVs, and market expansion roadmaps.




- Establish weekly/monthly performance reporting cadences with leadership covering pipeline health, CAC, CPL, and attribution.

- Multi-Pronged Demand Generation Performance Marketing

- Architect and execute multi-channel demand generation campaigns across paid channels (LinkedIn Ads, Google Search/Intent, Meta B2B) and outbound sequences (cold email, ABM).
- Plan, write, and oversee high-converting marketing assets: video scripts/walkthroughs, static ad creatives, landing pages, and educational recruitment whitepapers/case studies.
- Manage paid media budgets efficiently, running continuous A/B tests on hooks, copy, audience segments, and landing page conversions to lower CPL and CAC.

- Lead Qualification, Nurturing Lifecycle Marketing

- Define and maintain clear criteria for MQLs, SQLs, and target account tiers based on firmographic fit and behavioral intent.
- Build and optimize automated lifecycle nurturing email workflows for leads who engage with content or demos, guiding them systematically down the funnel.
- Monitor lead health, churn risk, and conversion velocity across each stage of the funnel.

- Sales Enablement Revenue Handoff

- Map and govern the end-to-end lead journey in the CRM:



Lead -> MQL -> SQL -> Demo Scheduled -> Pilot/POC -> Closed-Won.
- Establish and monitor Marketing-to-Sales Service Level Agreements (SLAs) to guarantee rapid speed-to-lead and timely follow-ups.
- Build a bi-directional feedback loop with the sales team to analyze disqualification reasons and refine outbound targeting and ad audiences.
- Equip sales reps with pitch decks, competitive battlecards, customer testimonials, and objection-handling guides.

Required Qualifications Skills
- 3-6 years of experience in B2B SaaS Product Marketing, Demand Generation, or Growth Marketing (HR tech, recruitment tech, or AI SaaS experience is a solid advantage).
- Proven Track Record in B2B Demand Gen: Demonstrable experience running paid media (LinkedIn, Google Ads), cold outbound campaigns, and email marketing that generated measurable sales pipeline.
- Sharp Creative Copywriting Skills: Strong ability to write persuasive ad copy, cold emails, video scripts, and long-form thought leadership that resonates with HR and Talent Acquisition executives.
- CRM Funnel Expertise: Hands-on experience configuring CRM workflows, lead lifecycle stages, scoring models, and attribution tracking.

- Analytical Mindset: Comfortable

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 SaaS Product Marketing Manager (Jaipur)
🏢 Marktine
📍 Jaipur