RL - Mortgages – National Sales Head - ASHA Home Loan

About the Business Group: The Mortgages department is a part of the Retail Lending business of the bank and offers Asha Home Loans to all segments including affordable segment of customers Pan India. About the Role: This is a leadership role responsible for achieving business goals, optimizing profitability, overseeing compliance, and driving transformation within Asha Home Loan Business. It involves strategic planning and execution to maximize revenue, enhance portfolio growth, and ensure risk compliance. Details of the Role: DepartmentRetail LendingGradeSVP I / SVP II Sub-DepartmentRetail Lending- ASHA Home Loan Reporting (Business)SVP II/EVP LocationPan IndiaReporting (Matrix) Key Responsibilities: Business Goals and Profitability

- Preparation of annual sales budget and executing strategies that enable achieving the target.
- Prepare Monthly, Quarterly and Annual sales forecast and be responsible for Zonal sales target along with growth and profitability of portfolio
- Develop / enhance new / existing channels of sales e.g., Direct Sales Agents, Connectors, AVC and Branch
- Appraise the management team on the implementation for strategies approved by the senior management and overall key metrics of sales and profitability
- Liaise and collaborate with cross-functional partners (risk, Marketing, Product, Operations, Analytics) to achieve overall business and bank objectives.
- Monitor pricing, revenue generation, portfolio performance including budgetary, expansion and long-term business planning.
- Tracking critical business metrics like fee income, IRR, productivity, PDD, etc. and ensure it is in line with budgeted numbers.
- Nurturing the talent within the team,



promoting, and encouraging team members to perform, achieve targets and meet organizational goals.

Sales and Channel Development

- Distribution planning according to the business and manpower budgets are aligned.
- Work closely with Branch Banking leadership to maximize cross-sell and up-sell opportunities.
- Designing and driving Sales promotions and campaigns to enable and support in achieving Asha Home Loan targets.

Compliance and Risk Management

- Ensure compliance with internal policies, RAR observations, and regulatory norms.
- Along with the Product, risk and underwriting team, the policies and operating processes for the Asha Home Loan vertical are to be periodically reviewed

Customer Experience

- Resolve customer escalations and support frontline in delivering superior customer experience.
- Oversee a fulfilling customer journey leading to customer delight and making the Bank as the partner of choice

Digital Adoption and Innovation

- Drive digital adoption among branch teams using tools like Siddhi, MLP, Omega, and SFDC.

Qualifications:

- Post Graduate degree from premier institute
- 10-12+ sales experience (secured products preferred) with at least 6-8 years in Home Loan and LAP (preferably affordable housing loans).

Role Proficiencies:

- Solid sales orientation
- Proficiency in managing complex client relationships, diverse stakeholders
- Capability to handle pressure and meet deadlines
- Skill in managing large, geographically spread team; coaching and mentoring team members
- Competence in managing within a dynamic, priority-setting environment
- Strong risk and compliance mindset
- Adept at communication and interpersonal skills

Refer to the

📌 RL - Mortgages:Geography Head - ASHA Home Loan (Bengaluru)
🏢 Axis Bank
📍 Bengaluru