Sales Executive – Furnishings & Home Décor

Department: Retail Sales

Reporting To: Store Manager / Sales Manager

Industry: Home Furnishings, Home Linen & Décor

1. Job Objective

To understand customer requirements, provide suitable product recommendations, deliver an excellent in-store shopping experience, achieve assigned sales targets, and maintain effective follow-ups to convert enquiries into sales.
1. Key Responsibilities

A. Customer Handling & Sales
- Greet customers professionally and understand their needs, preferences, budget, and intended usage.
- Recommend suitable fabrics, curtains, upholstery, home linen, carpets, rugs, and home décor products.
- Understand customer requirements regarding colours, designs, textures, measurements, quality, and functionality.
- Suggest suitable combinations and coordinate products to create a complete furnishing solution.
- Explain product features, quality, pricing, care instructions, and available customisation options.
- Convert walk-in customers and enquiries into confirmed orders.

B. Product Knowledge
- Develop strong knowledge of fabrics, their compositions, textures, durability, and applications.
- Understand home linen products, including bedsheets, pillow covers, comforters, towels, and bath linen.
- Learn about carpet types, sizes, materials, designs, and maintenance.
- Understand décor accessories and their coordination with different interior styles.
- Keep updated on new arrivals, collections, promotions, and ongoing offers.

C. Sales Targets & Business Development
- Achieve monthly and individual sales targets assigned by management.
- Focus on increasing conversion rates, average bill value, and repeat purchases.
- Identify opportunities for cross-selling and upselling related products.
- Build long-term relationships with customers and encourage referrals.




- Maintain a healthy pipeline of pending enquiries and prospective customers.

D. Sales Follow-Up & Customer Relationship Management
- Follow up with customers who have received quotations, fabric options, samples, or product recommendations.
- Contact prospective customers through calls and messages to close pending sales.
- Maintain records of customer enquiries, quotations, order status, and follow-up dates.
- Remind customers about pending selections, measurements, approvals, and payments.
- Maintain regular communication with existing customers to generate repeat business.

E. Day-to-Day Store Operations
- Ensure the store, displays, shelves, fabric books, samples, and product sections remain organised.
- Maintain proper product presentation and visual merchandising standards.
- Check product availability, stock levels, and sample condition.
- Coordinate with the store, billing, inventory, and dispatch teams for smooth order processing.
- Prepare quotations, sales orders, and customer details accurately as per company procedures.
- Ensure timely communication regarding delivery schedules, customisation, and order updates.
- Maintain accurate records of daily sales, customer visits, enquiries, and pending follow-ups.

F. Teamwork & Coordination
- Coordinate with colleagues and management to achieve store sales objectives.
- Communicate customer feedback, product demands, and market trends to the management.
- Escalate customer complaints and service issues promptly.




- Follow company policies relating to pricing, discounts, payments, billing, and customer service.

1. Daily Reporting & Accountability

The Sales Executive is expected to maintain and report:
- Daily sales achieved against the assigned target.
- Number of customers attended and enquiries generated.
- Quotations shared and follow-ups completed.
- Orders confirmed and sales conversions achieved.
- Pending enquiries and the next follow-up date.
- High-value opportunities and customer feedback.

1. 1. Key Performance Indicators (KPIs)

Performance will be evaluated on:
- Achievement of monthly sales targets.
- Customer enquiry-to-order conversion rate.
- Number and value of follow-ups converted into sales.
- Average transaction value and cross-selling performance.
- Repeat customer sales and customer satisfaction.
- Accuracy of quotations, orders, and sales records.
- Store upkeep, discipline, punctuality, and teamwork.

1. Required Skills & Qualifications

* Graduate with relevant retail sales experience of minimum 2years are required.
- Good communication, interpersonal, and customer-handling skills.
- Ability to understand customer needs and recommend suitable products.
- Basic computer skills and familiarity with billing or sales software.
- Strong follow-up skills, a target-oriented approach, and attention to detail.
- Presentable, proactive, organised, and willing to learn product knowledge.

1. Desired Attributes

* Customer-first attitude.
- Robust selling and negotiation skills.
- Ownership of individual sales targets.
- Professional behaviour and a positive attitude.
- Consistency in follow-ups and daily reporting.
- Ability to work collaboratively in a retail environment.

Pay: ₹22,000.00 - ₹31,000.00 per month

Education

- Bachelor's (Preferred)

Work Location: In person

📌 Retail Sales Executive (Lajpat Nagar)
🏢 RDBL ENTERPRISES PVT.LTD.
📍 Lajpat Nagar