Manager-Regional Business Development, Accessories Responsibilities &

- Key Deliverables As Regional Business Development Manager (Accessories), you will drive Accessories retail growth across the assigned region by improving dealer performance, increasing accessory penetration, strengthening retail conversion, executing OEM-led initiatives, and achieving sales, profitability, customer satisfaction, and business development objectives. The role works closely with dealerships, Regional Sales Teams, ZAM, and cross-functional stakeholders to maximize Accessories Retail.

Business Performance

Management • Deliver regional Accessories retail and billing targets in coordination with RSMs and ASMs.

- Develop and execute regional business plans aligned with OEM growth objectives.
- Monitor dealer, MADB, and branch performance and drive corrective actions for underperforming locations.
- Track key business KPIs and ensure sustainable growth.

Dealer Network

Development • Strengthen Accessories business capability across dealerships.

- Conduct regular dealer reviews and performance assessments.
- Improve sales opportunities through enhanced display standards, retail processes, and customer engagement practices. Sales &
- Retail Excellence • Drive accessory attachment and penetration across vehicle models.
- Implement vehicle-wise and category-wise sales strategies.
- Improve retail conversion through dealership interventions, structured follow-ups, and process improvements.
- Identify, scale, and replicate best practices across the region. Product &
- Category Management • Promote OEM-approved accessories and support new product launches.
- Gather regional market insights and customer requirements to support product development.




- Ensure product availability and healthy inventory levels across dealerships.
- Coordinate with supply chain teams to minimize stock-outs and improve fulfillment.

Program

Execution • Plan and execute regional marketing activations, roadshows, and dealer-level promotional initiatives.

- Roll out sales campaigns, contests, promotions, and incentive programs.
- Ensure effective implementation of seasonal and strategic business initiatives.
- Monitor program effectiveness and ROI. Training &
- Capability Building • Conduct product, sales, and retail training for dealer sales consultants, accessories executives, workshop personnel, and management teams.
- Build dealer capability in accessory selling, upselling, and customer engagement.
- Support certification and dealer capability enhancement initiatives.

Stakeholder

Management • Collaborate with Regional Sales, Service, Marketing, Supply Chain, Product Teams, and dealerships.

- Create synergies with vehicle marketing initiatives and service camps to promote accessories.
- Serve as the primary regional point of contact for Accessories business matters.
- Align OEM and dealer objectives to drive business outcomes.

Market

Intelligence &

- Business Development • Analyze competitor products, pricing, promotions, and market trends.




- Identify growth opportunities, emerging customer needs, and business development levers.
- Recommend strategic actions to improve market share, revenue, and profitability. Governance &
- Compliance • Ensure compliance with OEM policies, commercial guidelines, processes, and audit requirements.
- Maintain accurate forecasts, business reports, and performance dashboards.
- Drive adherence to quality, warranty, and customer service standards. KPIs Accessories Retail Target Achievement Retail Sales Growth Support Regional team for Accessories Billing Target Achievement Accessories Penetration (%) Vehicle Attachment Rate Category-wise Growth Recent Product Launch Success Rate Dealer Training Coverage Inventory Health &
- Availability Customer Satisfaction Metrics Education Qualification We prefer a candidate with the following qualifications: Graduate in Engineering / Automobile / Mechanical / Business Administration. MBA (Marketing / Sales) preferred.

General

Experience 10-15 years of experience in Automobile Accessories, Aftermarket, Sales or Business Development.

Experience in OEM, Automotive Retail, Tier-1 Supplier, or Automotive Accessories Industry preferred. Proven track record of managing dealer networks and achieving business targets.

Key Skills Functional Competencies Accessories Retail Management Dealer Network Management Sales Planning &

- Forecasting Market Intelligence Behavioural Competencies Leadership &
- Influencing Skills Customer Orientation Result Focus Negotiation Skills Relationship Management Problem Solving Communication &
- Presentation Skills Cross-functional Collaboration Experience Level Mid Level

📌 Regional Business Development Manager - Automotive Accessories (Chandigarh)
🏢 Mahindra and Mahindra
📍 Chandigarh