About The Company
Pebble is a fast-growing smart wearable and consumer tech brand building products that combine technology, design, and everyday lifestyle. From smartwatches and smart rings to future wearable categories, we’re focused on creating products consumers love
Key Responsibilities
This is a highly hands-on marketing role sitting at the intersection of brand, product marketing, creative and execution.
We are looking for someone who can think strategically and execute personally. This is not a role where strategy gets handed off to another team for execution.
Product Marketing & Launches
- Understand the product, consumer, category and competition to identify the strongest positioning and communication territory.
- Develop the product story, key proposition, messaging hierarchy and reasons to buy.
- Build and manage launch plans across relevant consumer touchpoints.
- Ensure a consistent product story across:
1. Landing pages and product pages
2. Social media Content
3. Amazon A+ and marketplace content
4. Performance advertising
5. Influencer and creator content
6. PR and media communication
7. Retail and ecommerce assets
8. Packaging communication, where required
- Coordinate multiple internal and external stakeholders to ensure launches go live on time and with a coherent story.
Brand & Creative
Translate marketing objectives into clear briefs and guide execution from concept to final output.
Brief designers,
agencies and shoots to deliver distinctive, compelling content.
Review creative work and provide clear, actionable feedback.
Own the quality and consistency of Pebble’s visual communication across touchpoints.
Copy & Messaging
- Write and/or closely review consumer-facing copy across:
1. Product launches
2. Landing pages
3. Advertising
4. Social media
5. Ecommerce
6. Campaigns and sale events
7. PR
8. Influencer briefs and scripts
- Be able to simplify technical product features into transparent consumer benefits.
Ecommerce & Marketplace Support
- Act as a key marketing partner to the ecommerce team. Ensure product launches and campaigns are translated effectively across Pebble's website, Amazon, Flipkart and other sales channels.
What We’re Looking For
- 3-5 years of experience across brand marketing, product marketing, integrated marketing or consumer marketing.
- Experience working with a consumer brand, preferably in consumer electronics, technology, D2C, lifestyle, fashion, ecommerce or another fast-moving consumer category.
- Strong understanding of positioning, consumer propositions, messaging and product storytelling.
- Excellent copywriting and editing ability. You should be comfortable writing the first draft yourself rather than depending on a copywriter.
- Strong creative judgment and the ability to brief designers and give useful visual and conceptual feedback.
📌 Product Marketing Specialist (Noida)
🏢 Pebble
📍 Noida