Purpose of the Job: Initiate and drive product development based on product strategy and new opportunities identified. Evaluating new opportunities for Global market based on technical and commercial merits. Provide support to the sales team by launching new products and improving existing products with Compelling Value Propositions (C-VAP) for the end customers to successfully position ELGis products in the market. Be the global expert for products that are assigned to manage.

Operating Network: Key External: Customers, Distributors, Consultants, OEMs. Key Internal: Regional product managers across the globe, Sales/Service, Global aftermarket, Engineering, R&D; Team, Marketing Communication, Finance, Planning and Operations.

Opportunity Management (20%): Perform market study, application study, and competition benchmarking; utilize all available sources such as competition information, industry trends, and input from sales teams to identify current opportunities. Analyze business potential towards revenue targets, technical feasibility, and statutory requirements to determine the value and feasibility of the opportunity and present the business case to the leadership team.

Metrics: Number of and revenue potential from current opportunities identified.

Product Initiation & Development (20%): Capture Voice of Customer (VoC), competition benchmarking and work with relevant stakeholders to develop effective product specifications. Prioritize products based on business objectives. Monitor RAMS / LCC w.r.t to contractual obligations and maintain within targets. Develop business case with business potential, RoI,



value proposition, and business revenue targets to obtain approval for product development.

Metrics: Number of new products initiated towards achieving new product revenue and margin goals. Adherence to LCC targets.

Product Launch (20%): Facilitate availability of technical documents, product specifications, GA & Electrical Drawings, and O&M; manual for the new product launches. Prepare sales documents; catalogs, product flyers, pitch documents (ELGi vs Competition), and online sales tools to enable sales teams to win business. Support the product training team and prepare training content and collateral for newly developed products.

Support the marketing communications team with product value proposition and ensure it is effectively communicated and delivered to customers. Work with internal stakeholders to support proper launch on time for a new product.

Metrics: On-time delivery of new products.

Product Support (20%): Support non-standard sales inquiries to provide engineering solutions to regional product managers/sales. Metrics: On-time support for NSD product inquiries.

Business Monitoring (20%):



Monitor sales trends of new products launched and conduct a comparative study with business projected during the product initiation phase to understand the gaps (if any). Understand orders lost to competition on relevant products and analyze reasons to provide suitable solutions. Maintain obsolescence management through SCM team. Support in continuous improvement of product management systems and processes.

Metrics: Actual quantity/revenue vs. potential estimated during the product initiation phase. % of products meeting targeted margins.

Education Qualifications: Graduate/Postgraduate in Mechanical /Electrical/Electronics Engineering. MBA in marketing will be an added advantage.

Core Experience/Skills: Entry-level; 3-4 years of experience in product management, Business development, Pre -sales, or engineering of Industrial / Rail products or experience in product development with exposure to sales and marketing. Strong market and business acumen. Market and application research. Ability to analyze and provide data-driven decisions. Strategic thinking. Strong people skills.

Experience: Working knowledge of compressors or any Rail machinery and their applications. Experience in managing product lifecycle. Experience in handling European clients. Experience in handline RAMS / LCC will be an added advantage. Experience in engineering, business development and sales/data analysis on market or competition.

Travel: 20-40%.

Work Environment: Work with local and global stakeholders; Work with a diverse team of professionals; Collaborate with stakeholders from various functions across organization.

📌 Product Manager - GPMO (Coimbatore)
🏢 ELGI EQUIPMENTS
📍 Coimbatore