Performance Marketing professional with 3 years of hands-on experience in planning, executing, managing, and optimizing paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads. Experienced in developing performance-driven digital marketing strategies focused on lead generation, customer acquisition, website traffic, conversions, and improving overall ROI/ROAS.

Skilled in managing campaigns throughout the complete advertising lifecycle, including campaign planning, audience research, keyword research, campaign setup, budget allocation, ad creation, A/B testing, performance monitoring, optimization, and reporting. Comfortable working with campaign data and using key performance metrics such as CTR, CPC, CPM, CPL, CPA, conversion rate, ROAS, impressions, reach, frequency, and engagement to identify opportunities and improve campaign performance.

Key Responsibilities

- Planned and executed paid advertising campaigns across Meta Ads and Google Ads based on business objectives and target audiences.
- Created and managed Meta campaigns for lead generation, website conversions, traffic, engagement, and customer acquisition.
- Managed Google Search, Display, and Performance Max campaigns based on campaign requirements and business goals.
- Conducted audience research, competitor research, keyword research, and market analysis to develop effective targeting strategies.
- Created audience segments using demographics, interests, behaviors, keywords, remarketing audiences, and other relevant targeting options.
- Developed and tested multiple ad copies, headlines, descriptions, creatives, CTAs,



and landing-page combinations to identify better-performing variations.
- Monitored campaign performance regularly and made data-driven adjustments to budgets, bids, targeting, keywords, placements, creatives, and campaign structures.
- Performed A/B testing on creatives, audiences, ad copies, landing pages, and campaign strategies to improve conversion rates.
- Managed campaign budgets and monitored spending to ensure productive utilization of advertising budgets.
- Identified underperforming campaigns, ad sets, keywords, and creatives and implemented optimization strategies.
- Worked on remarketing and retargeting campaigns to re-engage website visitors and potential customers.
- Analyzed campaign data and prepared regular performance reports and insights for stakeholders.
- Used Google Analytics and advertising-platform data to understand user behavior, traffic sources, conversions, and campaign performance.
- Collaborated with creative, content, sales, and business teams to align advertising campaigns with business objectives.
- Continuously monitored industry trends, platform updates, competitor activities, and changes in digital advertising practices.

Core SkillsPerformance Marketing | Meta Ads | Facebook Ads | Instagram Ads | Google Ads | Google Search Ads | Display Ads | Performance Max | Lead Generation | Conversion Campaigns | Remarketing | Retargeting | Audience Targeting | Keyword Research | A/B Testing | Campaign Optimization | Budget Management | Ad Copywriting | Creative Testing | Conversion Tracking | Google Analytics | Performance Reporting | CTR | CPC | CPM | CPL | CPA | ROAS

📌 Performance Marketing Specialist (Chikmagalur)
🏢 Nisargalaya Herbals
📍 Chikmagalur