About Loanwalle

Loanwalle is a fast growing financial services platform helping customers access the right lending and investment products, quickly and transparently.

Personal

Loan and Gold Loan are live today, and Fixed Deposits, Mutual Funds, and Insurance are on the roadmap for the next four to five months as Loanwalle grows from a single lending product into a full financial platform. This is a founding team hire. You'll work directly with Karan (CEO), Shurit (Chief Business Officer, previously at Birla Sunlife Insurance), and Saurabh Kanojia (CMO, 16+ years scaling growth at Viu/PCCW Media, IIM Kozhikode), not through layers of management. If you want the ownership, speed, and story of being early at a company aiming to become the next unicorn, this is that seat.

About the Role

As Performance Marketing Manager, you own paid acquisition end to end, from campaign strategy through daily execution, across Google Ads, Meta Ads, DSPs, and affiliate/CPA networks, and you build the tracking infrastructure that doesn't exist yet. You'll start by scaling Personal Loan and Gold Loan, then extend the same playbook to Fixed Deposits, Mutual Funds, and Insurance as each launches, so your campaign structure and reporting need to work across product lines from day one.

What You'll Do

Plan, launch, and optimize campaigns across Google Ads, Meta Ads, programmatic DSPs, and affiliate/CPA networks to drive qualified leads for Personal Loan and Gold Loan, extending to new products as they launch.

Own daily budget optimization using AI assisted tools,



reallocating spend across channels close to real time based on performance signals (CPL, conversion rate, lead quality) instead of relying on weekly manual reviews alone.

Set up GA4 and AppsFlyer attribution from scratch and keep data accurate across all campaigns and channels.

Own weekly CAC and conversion funnel reporting (spend to leads to disbursals), structured so new products and channels can be added without rebuilding from scratch.

Use AI tools daily to generate and test ad copy, headline variants, and creative angles for faster iteration and lower cost per test.

Manage and negotiate affiliate/CPA network partnerships alongside Google, Meta, and DSP spend, balancing lead volume against lead quality.

Build a documented playbook for scaling spend as recent products launch, so each new category ramps quickly using what's already been learned.

Work closely with the Creative & Video Content Creator and Social Media Manager on shared keyword research and messaging alignment across the growing product range.

What We're Looking For

3 to 5 years of hands on experience running performance campaigns across Google Ads, Meta Ads, and DSPs.

Strong, practical understanding of lead generation funnels:



what separates a high intent lead from a low quality one, and how to optimize for lead to disbursal conversion, not just cost per click.

Direct experience managing affiliate or CPA network partnerships, including negotiating terms and monitoring traffic quality.

Comfortable using AI tools for daily budget optimization and bid/spend reallocation, not just campaign reporting.

Proven ability to set up attribution and tracking tools independently, without a dedicated data engineering team.

Practical, daily experience using AI tools for ad copy and creative generation.

Strong with numbers. Comfortable owning CAC, funnel conversion, and ROI reporting without hand holding.

Able to work in a small team with limited resources, move fast, and take ownership without heavy oversight.

Fintech, BFSI, or D2C lead generation experience is a strong plus, given how regulated and compliance sensitive lending marketing is.

Why This Role Matters

This is the fastest, most directly revenue linked hire on the marketing team right now. Loans are a high intent category, so performance here has an immediate, measurable line to business outcomes. As a founding team member working directly with the CEO, CBO, and CMO, the systems and channel relationships you build now across Google, Meta, DSPs, and affiliates are what every future product launch will run on as Loanwalle goes from two products to five.

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Performance Marketing Manager (Noida)
🏢 Loanwalle.com
📍 Noida