: SEM / Performance Marketing Manager

Company: GrowthTrack Info Tech Pvt. Ltd.

Location: Noida

Qualification: B.Tech / B.E. (Mandatory)

About GrowthTrack

GrowthTrack is a marketing and technology solutions company specializing in the higher education and EdTech sectors. We help educational institutions improve their brand positioning, digital presence, lead generation, and student enrollments through customized marketing solutions.

Role Overview

We are looking for a data-driven and analytical SEM / Performance Marketing Manager to plan, execute, and optimize paid advertising campaigns. The ideal candidate must have a strong mathematical foundation, excellent numerical aptitude, and the ability to interpret data to drive campaign performance and maximize ROI.

Key Responsibilities

- Plan, develop, and execute SEM and performance marketing strategies.
- Manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
- Analyze campaign data, identify trends, and improve performance based on data-driven insights.
- Monitor key performance metrics, including CPC, CPM, CTR, CPL, CPA, conversion rates, and ROAS.
- Manage advertising budgets, forecast campaign expenses, and ensure efficient budget utilization.
- Conduct keyword research, competitor analysis, and ongoing campaign optimization.
- Perform A/B testing on ad creatives, landing pages, audience segments, and bidding strategies.
- Track and analyze website traffic, leads, conversions, and campaign effectiveness using analytics tools.
- Prepare performance reports and provide actionable recommendations to improve campaign results.
- Collaborate with creative, content,



and web development teams to improve campaign outcomes.

Mandatory Requirements
- B.Tech / B.E. graduate is mandatory.
- Strong mathematical skills and numerical aptitude are essential.
- Excellent analytical and logical reasoning abilities.
- Strong understanding of numbers, percentages, ratios, averages, and basic statistical concepts.
- Ability to calculate and interpret campaign metrics, budgets, conversion rates, and ROI.
- Strong proficiency in Excel or Google Sheets for data analysis and reporting.
- Practical understanding of performance marketing, paid search, and online customer acquisition.
- Familiarity with Google Ads, Meta Ads, Google Analytics 4, and Google Tag Manager.
- Ability to make data-backed decisions and identify opportunities for campaign optimization.

Preferred Skills
- Experience managing PPC / SEM campaigns and advertising budgets.
- Knowledge of conversion tracking, attribution, and landing page optimization.
- Familiarity with A/B testing and performance reporting tools.
- Prior experience in the education or EdTech industry will be an added advantage.
- Strong communication, problem-solving, and decision-making skills.

Ideal Candidate Profile We are looking for someone who is comfortable working extensively with numbers, enjoys analyzing data, and can translate campaign performance metrics into actionable marketing strategies. Candidates with strong quantitative and analytical skills will be preferred.

Note: B.Tech / B.E. qualification, strong mathematical ability, and numerical aptitude are mandatory for this role.

Pay: ₹20,000.00 - ₹90,000.00 per month

Perks

- Flexible schedule
- Health insurance

Work Location: In person

📌 Performance Marketing Manager (Noida)
🏢 GrowthTrack Info Tech
📍 Noida