About Thotfy

Thotfy is an Indian creator-led marketplace connecting customers with unique products from artisans, hobbyists, small creators, handmade businesses, and emerging brands.

Our mission is to help creators grow their businesses through a marketplace built around a simple principle: You Win, We Win.

We are looking for a performance marketing expert who can turn our extensive product catalogue into a consistent source of profitable sales using Meta advertising.

Role Overview

We are looking for a specialist in Meta Catalog Ads and Advantage+ campaigns who understands how to advertise large product catalogues, identify winning products, optimize advertising spend, and scale campaigns while maintaining strict profitability targets.

You will be responsible for managing and optimizing Thotfy's product-level advertising strategy across Facebook and Instagram.

This is a hands-on, performance-driven role. We are looking for someone who can demonstrate results, not just manage campaigns.

Key Responsibilities

1. Meta Catalog & Advantage+ Advertising

- Set up, manage, and optimize Meta Advantage+ catalog campaigns.
- Manage product catalogues, product sets, and dynamic product advertisements.
- Develop strategies to promote the right products to the right audiences.
- Structure campaigns for product testing, scaling, retargeting, and customer acquisition.

2. Product-Level Performance Optimization

- Identify winning products using ROAS, CTR, CPC, conversion rate, add-to-cart activity, and purchase data.
- Build a systematic framework to classify products into testing, scaling, and stopping categories.
- Identify products that generate clicks and cart additions but fail to convert.
- Continuously improve product selection, creative performance, and campaign efficiency.

3. ROAS & Profitability Management

- Optimize campaigns to achieve Thotfy's minimum target of 6.25x ROAS.




- Monitor Meta-attributed purchase revenue against advertising spend.
- Develop practical rules for increasing budgets, pausing underperforming products, and reallocating spend.
- Diagnose performance fluctuations and minimize wasted advertising expenditure.

4. Tracking & Analytics

- Audit and optimize Meta Pixel and Conversions API (CAPI) tracking.
- Verify purchase values, event deduplication, attribution settings, and catalogue matching.
- Build performance reports covering spend, revenue, ROAS, purchases, and product-level results.
- Use data to recommend actionable improvements rather than relying on assumptions.

5. Testing & Scaling

- Develop structured testing strategies for products, audiences, creatives, and campaign formats.
- Manage learning-phase considerations and avoid unnecessary campaign disruptions.
- Scale profitable campaigns without compromising efficiency.
- Explore remarketing, customer acquisition, and catalogue-based personalization opportunities.

Required Skills
- Proven experience with Meta Ads Manager.
- Robust expertise in Meta Catalog Sales and Advantage+ campaigns.
- Hands-on experience with e-commerce advertising and product catalogues.
- Strong understanding of ROAS, conversion tracking, attribution, and campaign optimization.
- Ability to analyze product-level advertising data and make data-backed decisions.
- Experience with Meta Pixel, Conversions API, and product feed diagnostics.
- Proficiency in spreadsheets and advertising performance reporting.

What We Expect From You
- A clear strategy for managing a catalogue with hundreds or thousands of products.
- A systematic approach to identifying and scaling winning products.
- The ability to work toward a strict 6.25x ROAS target.
- Transparent reporting and clear explanations of campaign decisions.
- A focus on profitable growth rather than vanity metrics.

Pay: ₹20,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Performance Marketing Expert (Peenya)
🏢 Thotfy
📍 Peenya