Job Title: Performance Marketer

Department: Marketing

Experience: 1–3 years

Job Type: Full-time

About the Role

We are looking for a results-driven Performance Marketer to plan, execute, and optimize digital advertising campaigns across multiple platforms. The ideal candidate should have hands-on experience in paid marketing, campaign optimization, lead generation, and ROI improvement.

Key Responsibilities

- Plan, launch, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant platforms.
- Drive qualified leads, website traffic, conversions, and revenue while maintaining target acquisition costs.
- Monitor campaign performance and optimize budgets, bids, audiences, creatives, and landing pages.
- Track key performance metrics, including CPC, CPM, CTR, CPL, CPA, ROAS, and conversion rates.
- Conduct A/B testing of ad creatives, copy, audiences, and campaign strategies.
- Set up and monitor conversion tracking using tools such as Google Analytics 4, Google Tag Manager, and platform pixels.
- Analyze campaign data and prepare regular performance reports with actionable insights.
- Collaborate with creative, content, sales, and website teams to improve campaign performance.
- Research competitors, identify new growth opportunities, and stay updated on digital advertising trends.
- Manage advertising budgets effectively to achieve business objectives.

Required Skills and Qualifications
- Bachelor's degree in Marketing, Business,



or a related field preferred.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Strong understanding of paid advertising, conversion funnels, and digital marketing analytics.
- Experience with Google Analytics 4, Google Tag Manager, and conversion tracking.
- Proficiency in Excel or Google Sheets and performance reporting.
- Analytical mindset with strong problem-solving skills.
- Ability to manage multiple campaigns and meet performance targets.
- Valuable communication and collaboration skills.

Key Performance Indicators (KPIs)
- Cost per lead (CPL) or customer acquisition cost (CAC).
- Return on ad spend (ROAS).
- Conversion rate and lead quality.
- Click-through rate (CTR) and cost per click (CPC).
- Revenue and conversions generated from paid campaigns.
- Efficient utilization of advertising budgets.

Preferred Qualifications
- Experience with e-commerce or lead-generation campaigns.
- Knowledge of landing page optimization and conversion rate optimization (CRO).
- Experience with CRM tools and lead tracking.
- Familiarity with remarketing, audience segmentation, and marketing automation.

How to Apply: Interested candidates can share their resume along with details of their campaign experience and measurable results. Pay: ₹18,000.00 - ₹25,000.00 per month

Experience

- Performance marketing: 2 years (Required)
- PPC Campaign Management: 2 years (Required)

Location:
- Delhi, Delhi (Required)

Work Location: In person

📌 Performance Marketing Executive (Delhi)
🏢 VR DIGITAL SOLUTIONS
📍 Delhi