Company: WebMartIndia
Location: Delhi – NSP, Pitampura
Experience: 1–3 Years
Employment Type: Full Time
Salary: ₹20,000 – ₹25,000/month
About the Role
WebMartIndia is looking for a skilled Performance Marketing Specialist with hands-on experience in Meta Ads and Google Ads to plan, manage, and optimize paid advertising campaigns focused on lead generation, conversions, and business growth.
Key Responsibilities
- Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns.
- Manage Google Ads, especially Search and lead-generation campaigns.
- Develop audience targeting, retargeting, and campaign strategies.
- Monitor advertising budgets, conversions, and campaign performance.
- Track key metrics: CPL, CPC, CTR, CPA, Conversion Rate, and ROAS.
- Conduct A/B testing of ad creatives, ad copies, and target audiences.
- Coordinate with the creative team for Reels, videos, and advertising creatives.
- Analyze lead quality and optimize campaigns for better results.
- Assist with Meta Pixel,
GA4, and Google Tag Manager tracking.
- Prepare weekly and monthly performance reports.
Required Skills
- Meta Ads Manager and Google Ads
- Paid Campaign Management
- Lead Generation and Conversion Optimization
- Audience Targeting and Retargeting
- Campaign Performance Analysis
- Conversion Tracking and Analytics
- GA4, Google Tag Manager, and Meta Pixel
- A/B Testing and Budget Optimization
- Understanding of CPL, CPC, CTR, CPA, and ROAS
Preferred Qualifications Experience working with digital marketing agencies, IT services, website development companies, B2B businesses, or service-based industries will be an added advantage.
How to Apply
Interested candidates can share their CV at
[email protected] or contact (phone hidden).
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
📌 Performance Marketing Specialist (Delhi)
🏢 WebMartIndia
📍 Delhi