Job Role: Performance Marketing Executive

Experience: 2+ Years

Employment Type: Full-Time

Department: Digital Marketing

Job Overview:

We are looking for an experienced Performance Marketing Executive with strong hands-on expertise in Meta Ads, Google Ads, and LinkedIn Ads. The candidate will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns to generate high-quality leads and achieve measurable business growth. The ideal candidate should understand audience behavior, lead generation strategies, campaign optimization, and how to select the right advertising platform based on a business’s target audience and objectives.

Key Responsibilities:

Paid Advertising Campaign Management

- Plan, create, launch, and manage advertising campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
- Set up campaigns, ad sets, ad groups, targeting parameters, placements, bidding strategies, and budgets.
- Manage the complete campaign lifecycle, from research and setup to optimization and reporting.
- Select suitable advertising platforms and campaign objectives based on each client’s business model and marketing goals.

Lead Generation and Audience Targeting
- Develop strategies to generate relevant, qualified leads for different industries and business types.
- Conduct audience research to identify the right demographics, interests, locations, job titles, industries, and buyer segments.
- Build custom audiences, lookalike audiences, remarketing audiences, and relevant B2B & B2C audience segments.
- Understand customer intent and the buyer journey to improve lead generation and conversion rates.
- Research and identify suitable target markets for both B2B and B2C campaigns.

Lead Verification and Quality Management
- Monitor and evaluate the quality of leads generated through paid advertising campaigns.
- Identify irrelevant, duplicate, invalid, or low-intent leads and recommend corrective actions.
- Analyze lead quality and conversion feedback to refine targeting and campaign strategies.
- Coordinate with sales and client teams to understand lead outcomes and improve lead-to-customer conversion rates.
- Maintain accurate lead tracking and performance records.

A/B Testing and Campaign Optimization
- Conduct A/B tests on ad creatives, headlines, copy, audience segments, landing pages, and campaign settings.




- Analyze campaign performance and identify opportunities to improve results.
- Optimize budgets, bids, targeting, placements, and conversion paths.
- Reduce cost per lead (CPL) while maintaining lead quality.
- Scale successful campaigns based on performance data and business objectives.

Tracking, Analytics, and Reporting
- Set up and monitor conversion tracking, pixels, and campaign measurement systems.
- Use Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, Google Analytics 4 (GA4), and Google Tag Manager.
- Track and analyze key performance indicators, including:

_ Cost Per Lead (CPL), Cost Per Click (CPC), Click-Through Rate (CTR), Conversion Rate (CVR), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), where applicable_

- Prepare weekly and monthly campaign performance reports.
- Provide actionable recommendations based on campaign data and lead quality.

Landing Pages and Conversion Optimization
- Evaluate landing pages, lead forms, and conversion journeys to identify performance gaps.
- Recommend improvements to landing page content, forms, calls to action, and user experience.
- Work with the website, content, and creative teams to improve conversion rates.

Team Collaboration and Client Support
- Collaborate with content writers, designers, video editors, sales teams, and account managers.
- Share campaign requirements and provide feedback on ad creatives and messaging.
- Understand client objectives and translate them into effective advertising strategies.
- Maintain campaign documentation, budgets, and performance records.

Required Skills and Qualifications:

- Minimum 2+ years of hands-on experience in performance marketing and paid advertising.
- Solid practical knowledge of Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
- Ability to independently create, launch, manage, and optimize advertising campaigns.
- Strong understanding of audience research, segmentation, targeting, retargeting, and remarketing.
- Experience with lead generation, lead qualification, and lead quality improvement.
- Practical knowledge of A/B testing,



conversion tracking, and campaign analytics.
- Understanding of advertising metrics, budget allocation, bidding strategies, and campaign attribution.
- Ability to analyze data and make performance-based decisions.
- Good communication, analytical thinking, and problem-solving skills.
- Ability to manage multiple campaigns and meet deadlines.

Preferred Qualifications:

- Experience managing campaigns for B2B and B2C businesses.
- Experience in industries such as SaaS, IT services, education, real estate, and D2C.
- Knowledge of CRM platforms, marketing automation, and lead management systems.
- Familiarity with Google Tag Manager, Google Analytics 4, Meta Pixel, and LinkedIn Insight Tag.
- Experience with conversion rate optimization and landing page performance analysis.
- Relevant certifications from Google, Meta, or LinkedIn are an advantage.

Key Performance Indicators (KPIs): The candidate’s performance will be evaluated based on:

- Quality and relevance of leads generated.
- Cost per lead and overall campaign efficiency.
- Campaign conversion rates and relevant business outcomes.
- Effectiveness of audience targeting and A/B testing.
- Advertising budget utilization and optimization.
- Accuracy of tracking, reporting, and campaign analysis.
- Improvement in lead quality and conversion performance over time.

Performance targets will be defined based on the client’s industry, campaign objectives, advertising budget, and historical performance.

Ideal Candidate Profile:

- The ideal candidate is a hands-on performance marketer who understands both the technical and strategic aspects of digital advertising.
- They should be capable of identifying the right audience, selecting the right advertising platform, generating quality leads, analyzing campaign data, and continuously improving results.
- The candidate must be comfortable taking ownership of campaigns from start to finish and making decisions based on data rather than assumptions.

Application Requirements:

- Candidates should submit an updated resume highlighting their experience with Meta Ads, Google Ads, and LinkedIn Ads.
- Shortlisted candidates may be asked to discuss previous campaigns, campaign budgets, targeting strategies, lead quality, and measurable results.

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (Bhubaneswar)
🏢 KGS Technology Group
📍 Bhubaneswar