Whizz HR is on a look for a Paid Media Executive to work with a leading advertising agency for Mumbai :
Job Summary
We are looking for a performance-driven Paid Media Executive with hands-on experience in Google Ads to plan, execute, monitor, and optimize paid advertising campaigns. The ideal candidate should have a strong understanding of PPC advertising, keyword research, conversion tracking, and campaign performance analysis.
Key Responsibilities
- Plan, create, and manage Google Ads campaigns, including Search, Display, Video, and Performance Max.
- Conduct keyword research, competitor analysis, and audience targeting.
- Optimize campaigns to improve CTR, conversion rates, and return on ad spend (ROAS).
- Monitor campaign budgets, bids, CPC, CPA, and overall advertising performance.
- Set up and monitor conversion tracking using Google Ads, Google Analytics 4 (GA4), and Google Tag Manager.
- Create compelling ad copy and coordinate with design teams for creatives and landing pages.
- Analyze campaign data and prepare daily, weekly, and monthly performance reports.
- Perform A/B testing of ads, keywords, audiences, and landing pages.
- Identify opportunities to reduce cost per lead and improve lead quality.
- Stay updated with Google Ads features, policies, and digital advertising trends.
Required Skills
- 2 years hands-on experience with Google Ads and PPC campaign management.
- Knowledge of keyword match types, negative keywords, bidding strategies, and quality score.
- Understanding of GA4, Google Tag Manager, and conversion tracking.
- Proficiency in Excel or Google Sheets for campaign reporting.
- Solid analytical, communication, and problem-solving skills.
- Understanding of landing page optimization and lead generation.
Interested candidates please mail us your resume at
[email protected] Warm regards,
Whizz HR
📌 Performance Marketing Executive (Mumbai)
🏢 Whizz HR
📍 Mumbai