Performance Marketing Executive

Company: HypeSquad Digital Solutions

Position: Performance Marketing Executive

Employment Type: Full-Time

Work Mode: Work From Office

Salary: ₹20,000 – ₹30,000 per month

Experience: 3–4 Years

Location: Noida, Uttar Pradesh

About HypeSquad

HypeSquad Digital Solutions is a Digital Growth Systems Agency helping businesses build stronger brands, generate qualified leads, develop high-performing websites and implement scalable digital growth systems.

We are looking for a Performance Marketing Executive who can manage paid advertising campaigns while also understanding SEO, analytics, conversion optimization and the overall digital marketing funnel.

The ideal candidate should be comfortable working across Meta Ads, Google Ads, GA4, Google Tag Manager, SEO and conversion tracking.

Key Responsibilities1. Performance Marketing

- Plan, create, manage and optimize paid advertising campaigns.
- Manage Meta Ads campaigns across Facebook and Instagram.
- Manage Google Ads campaigns based on client objectives.
- Set up campaigns for lead generation, website conversions, sales and brand awareness.
- Conduct audience research and targeting.
- Create and test different audiences, creatives, ad copies and campaign structures.
- Monitor campaign performance and optimize based on data.
- Manage campaign budgets and ensure efficient utilization.
- Track CPL, CPA, CTR, CPC, ROAS and conversion rate.

1. Meta Ads

- Campaign setup and optimization.
- Lead generation campaigns.
- Conversion campaigns.
- Retargeting campaigns.
- Custom and lookalike audience setup.
- Meta Pixel implementation and verification.
- Creative and copy testing.
- Lead quality analysis.
- Campaign scaling based on performance.

1. Google Ads

- Google Search Ads.
- Display and remarketing campaigns where required.
- Keyword research and campaign planning.
- Negative keyword management.
- Ad copy testing.
- Conversion tracking.
- Search term analysis.
- Budget optimization.
- Performance reporting.

1. Tracking & Analytics

The candidate should be able to work with:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel
- Google Ads Conversion Tracking
- Google Search Console
- UTM tracking
- Conversion and event tracking

The candidate should also be able to identify tracking issues and coordinate with developers when technical implementation is required.
1. SEO

As HypeSquad provides integrated digital growth solutions, the candidate will also support SEO activities.

Responsibilities include

- Keyword research.
- Competitor analysis.
- On-page SEO.
- Technical SEO coordination.
- Local SEO.
- E-commerce SEO.




- Content optimization.
- SEO audits.
- Internal linking.
- Basic off-page SEO.
- Google Business Profile optimization.
- Monitoring rankings and organic traffic.

1. Conversion Rate Optimization

- Analyze landing pages and conversion funnels.
- Identify potential conversion issues.
- Suggest landing-page improvements.
- Analyze lead quality and conversion rates.
- Work with designers and developers to improve campaign landing pages.
- Recommend improvements to forms, CTAs and user journeys.

1. Client & Project Management

- Understand client business objectives.
- Translate business goals into digital marketing campaigns.
- Coordinate with designers, developers and content teams.
- Maintain campaign documentation.
- Prepare monthly performance reports.
- Present campaign insights and recommendations.
- Maintain professional communication with clients when required.
- Manage multiple client campaigns simultaneously.

Required SkillsMust Have
- Meta Ads
- Google Ads
- Performance Marketing
- Lead Generation
- Conversion Tracking
- GA4
- Google Tag Manager
- Meta Pixel
- SEO fundamentals
- Keyword Research
- Google Search Console
- Google Keyword Planner
- CRO fundamentals
- Excel / Google Sheets
- Reporting & Analytics

Website & E-commerce Knowledge

Knowledge of

- WordPress
- WooCommerce
- Shopify
- Elementor

will be highly preferred. SEO & Marketing Tools

Experience with tools such as:

- Ahrefs
- SEMrush
- Screaming Frog
- Ubersuggest
- Google Search Console
- PageSpeed Insights
- GTmetrix

AI Tools

Experience with

- ChatGPT
- Gemini
- Claude
- Perplexity
- Canva AI

will be an advantage.

Candidate Profile

We are looking for a candidate who:
- Has 3–4+ years of practical digital marketing experience.
- Has hands-on experience with both paid advertising and SEO.
- Can independently manage Meta and Google Ads campaigns.
- Understands marketing funnels and lead generation.
- Can read and interpret campaign data.
- Understands GA4 and conversion tracking.
- Has experience working with websites and landing pages.
- Has experience with e-commerce marketing/SEO.
- Can manage multiple clients and campaigns.
- Has strong analytical and problem-solving skills.
- Can communicate effectively with internal teams and clients.




- Takes ownership of campaign performance and deadlines.
- Is comfortable learning and implementing new AI and marketing technologies.

Performance Expectations The selected candidate will be expected to:
- Regularly monitor and optimize assigned campaigns.
- Improve campaign efficiency and lead quality.
- Monitor budgets and prevent unnecessary ad spend.
- Identify performance issues quickly.
- Maintain accurate conversion tracking.
- Provide actionable campaign insights.
- Prepare timely performance reports.
- Coordinate with creative, content and development teams.
- Contribute toward improving overall client ROI.

HypeSquad focuses on measurable business growth, not simply running advertisements. The candidate should therefore understand the complete journey:

Ad → Landing Page → Lead → Qualification → Follow-up → Conversion

Preferred Experience

Preference will be given to candidates with experience in:

- Lead generation campaigns
- Local business advertising
- E-commerce marketing
- International campaigns
- SEO + Paid Ads integration
- Conversion optimization
- Client handling
- Website/landing page optimization
- Google Ads + Meta Ads
- GA4 + GTM implementation

Salary & Growth Salary Range: ₹20,000 – ₹30,000 per month The final salary offered will depend on:

- Relevant experience
- Meta Ads expertise
- Google Ads expertise
- Campaign performance and measurable results
- Analytics and tracking knowledge
- SEO knowledge
- Client management ability
- Technical understanding
- Overall interview and practical assessment performance

Performance-based increments and growth opportunities opportunities will be available based on contribution and results.

Selection Process

Shortlisted candidates may be required to:
- Attend an interview.
- Discuss previous campaigns and results.
- Explain their approach to Meta and Google Ads.
- Analyze a sample campaign/business case.
- Demonstrate their understanding of GA4, GTM and conversion tracking.
- Complete a practical assignment if required.

Candidates should be able to demonstrate actual hands-on experience rather than only theoretical knowledge.

How to Apply

Candidates should provide

- Updated Resume
- Portfolio / Previous Work
- Details of previous Meta & Google Ads campaigns
- Campaign results, wherever available
- Details of SEO experience
- Current salary
- Expected salary
- Notice period
- Location

Relevant practical experience and measurable results will be given priority. Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits

- Paid sick time

Work Location: In person

📌 Performance Marketing Executive (Noida)
🏢 Hype Squad
📍 Noida