Group Company: Polycab India Limited

Designation: MSM

Office Location: Indore

Primary Responsibilities:

Drive Influencer scouting and segmentation for the zone (Large Electricians, Electrical contractors, Small Electricians etc.)

Ensure BD team’s adherence to beat plan of influencer engagements and execution of BTL marketing plan for influencer engagements

Monitor NPS of active influencers and ensure their monetary/ non-monetary benefits are disbursed in fair, timely manner

Improve effectiveness & returns by driving lead conversions & premiumization

Provide timely and ongoing feedback to HO and sales teams about market developments

Reviews performance of territory BD team and ensures close coordination with sales & marketing teams

Establish and maintain strong professional relationships with key influencers – ensure consistent billings on app

Consolidate & communicate feedback on key areas of improvements in the digital tools utilized by influencers & BD team

Regular touchpoints with top influencers (as well as retailers) to ensure enrolments, site/lead referrals and conversion, find need gaps and market best practices

Lead site visits for top contractors, compete contractors and drive conversions and engagement

Manage 6-7 BD Team MSRs, ensure availability of 100% of team strength

Guide and manage the business development team and help drive target achievement





Identify and set-up required trainings for the team and ensure 100% adherence

Coordinate with sales team to ensure high conversions of leads to sales

Demarcate sub-territory areas and create, monitor beat plans for all MSRs/ GETs

Set, communicate, and drive targets for all MSRs/ GETs

Sign off on the Influencer meet/engagement activities with respect to approvals

Reporting Team

- Reporting Designation: Zonal Branch Head
- Reporting Department: Influencer Management

Educational qualifications preferred

Education - Post Graduate (MBA/PGDM) Competencies

Skills and Functional Competencies:

Goal oriented: Proven history of sales record, sets clear priorities & meets targets

Analytical skills: Ability to define problems, collect required data, analyse and interpret results and recommend changes and improvements

Result oriented: entrepreneurial and self-motivating, good planning and organizational ability

High level of communication ability, energized and enthusiastic, ability to build strong relations with key stakeholders

Natural leader: Positive, driven, has ability to influence, sets good examples, ambitious and adaptable

Resilient, resourceful, and able to perform under pressure

High market visits & regular interaction with all stakeholders across segments (15+ days)

📌 MSM-Influencer Management-Indore
🏢 POLYCAB
📍 Indore