Group Company: Polycab India Limited

Designation: MSM

Office Location: Indore

Primary Responsibilities:

Drive Influencer scouting and segmentation for the zone (Large Electricians, Electrical contractors, Small Electricians etc.) Ensure BD team’s adherence to beat plan of influencer engagements and execution of BTL marketing plan for influencer engagements Monitor NPS of active influencers and ensure their monetary/ non-monetary benefits are disbursed in fair, timely manner Improve effectiveness & returns by driving lead conversions & premiumization Provide timely and ongoing feedback to HO and sales teams about market developments Reviews performance of territory BD team and ensures close coordination with sales & marketing teams Establish and maintain solid professional relationships with key influencers – ensure consistent billings on app Consolidate & communicate feedback on key areas of improvements in the digital tools utilized by influencers & BD team Regular touchpoints with top influencers (as well as retailers) to ensure enrolments, site/lead referrals and conversion, find need gaps and market best practices Lead site visits for top contractors, compete contractors and drive conversions and engagement

Manage 6-7 BD Team MSRs,



ensure availability of 100% of team strength Guide and manage the business development team and help drive target achievement Identify and set-up required trainings for the team and ensure 100% adherence Coordinate with sales team to ensure high conversions of leads to sales

Demarcate sub-territory areas and create, monitor beat plans for all MSRs/ GETs Set, communicate, and drive targets for all MSRs/ GETs Sign off on the Influencer meet/engagement activities with respect to approvals

Reporting Team

- Reporting Designation: Zonal Branch Head
- Reporting Department: Influencer Management

Educational qualifications preferred

Education - Post Graduate (MBA/PGDM) Competencies

Skills and Functional Competencies:

Goal oriented: Proven history of sales record, sets clear priorities & meets targets Analytical skills: Ability to define problems, collect required data, analyse and interpret results and recommend changes and improvements Result oriented: entrepreneurial and self-motivating, good planning and organizational ability High level of communication ability, energized and enthusiastic, ability to build strong relations with key stakeholders Natural leader: Positive, driven, has ability to influence, sets good examples, ambitious and flexible Resilient, resourceful, and able to perform under pressure High market visits & regular interaction with all stakeholders across segments (15+ days)

Job Snapshot Updated Date 22-10-2026 Job ID JOB_5471 Department Influencer Management Location Indore, Madhya Pradesh, India Employee Type STAFF

📌 MSM-Influencer Management-Indore
🏢 Polycab India
📍 Indore