We are looking for a creative, data-driven Meta Ads Specialist who can develop innovative advertising campaigns on Facebook and Instagram to generate high-quality leads. The ideal candidate will combine creative thinking, audience targeting, ad copywriting, and campaign optimization to attract potential customers and increase conversions.

The candidate should be capable of developing engaging ad creatives, testing current advertising strategies, managing advertising budgets, and consistently improving lead generation performance.

Key Responsibilities

- Create innovative and attention-grabbing Meta ad campaigns for Facebook and Instagram.
- Develop compelling ad creatives, videos, images, headlines, and copy that attract potential customers.
- Plan and execute lead generation campaigns to generate qualified leads at an productive cost.
- Research target audiences, analyze customer behavior, and develop effective audience-targeting strategies.
- Manage and optimize Meta Ads Manager campaigns, including budgets, placements, bidding, and targeting.
- Conduct A/B testing of ad creatives, messaging, audiences, and landing pages to improve performance.
- Monitor key performance metrics, including cost per lead (CPL), click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
- Identify new advertising trends, creative approaches, and campaign strategies to improve results.
- Collaborate with the sales team to understand lead quality and improve lead-to-customer conversion rates.
- Set up and monitor Meta Pixel, Conversions API, and conversion tracking where applicable.
- Prepare regular performance reports and recommend strategies for improving campaign results.
- Ensure advertisements comply with Meta advertising policies and applicable industry regulations.

Required Qualifications




- Hands-on experience with Meta Ads Manager and Facebook/Instagram advertising.
- Strong knowledge of lead generation, paid social advertising, and audience targeting.
- Ability to create original ad concepts, engaging ad copy, and high-converting creatives.
- Experience with A/B testing, campaign optimization, and advertising analytics.
- Understanding of landing pages, lead forms, conversion tracking, and sales funnels.
- Strong analytical, creative-thinking, and problem-solving skills.
- Ability to manage multiple campaigns and work toward measurable performance targets.

Preferred Qualifications
- Previous experience generating leads for financial services, business funding, debt relief, or other service-based businesses.
- Experience with Canva, Photoshop, video editing tools, or AI-powered creative tools.
- Familiarity with CRM systems and lead management platforms.
- A proven track record of improving lead quality and reducing cost per lead.

Performance Expectations
- Generate a consistent flow of qualified leads through Facebook and Instagram advertising.
- Continuously test new creative concepts and advertising strategies.
- Improve campaign performance while managing advertising costs effectively.
- Work closely with the sales team to ensure leads are relevant and have strong conversion potential.

Ideal Candidate We are looking for someone who does more than simply launch ads. The ideal candidate is innovative, understands what makes people respond to advertisements, thinks creatively, and uses data to turn advertising campaigns into measurable business growth.

Apply today to join our team and help us grow through innovative Meta advertising and effective lead generation.

Pay: From ₹240,000.00 per year

Education

- Bachelor's (Preferred)

Work Location: In person

📌 Meta Ads Specialist – Lead Generation (Vijayawada)
🏢 U FUTURETECH
📍 Vijayawada