Company: Purple Mango Media

Location: Navi Mumbai

Experience: 4–5 Years

About the Role

We are looking for an experienced Media Planner & Strategist with 4–6 years of experience in digital media planning, paid advertising, and campaign strategy. The ideal candidate should have strong expertise in Meta Ads for sales and conversions, Google Ads for brand awareness and subscription campaigns, and the ability to develop data-driven media strategies that deliver measurable results.

Key Responsibilities

- Meta Ads (Instagram & Facebook): Plan, execute, and optimize paid campaigns focused on sales, lead generation, and conversions.
- Sales & Conversion Campaigns: Develop performance-driven strategies to improve conversion rates, reduce customer acquisition costs, and maximize return on ad spend (ROAS).
- Google Ads – Brand Awareness: Plan and execute awareness campaigns to increase brand visibility, reach, and audience engagement.
- Subscription Campaigns: Develop and manage campaigns focused on acquiring new subscribers, improving subscription conversions, and optimizing acquisition costs.
- Media Planning & Budgeting: Allocate advertising budgets across platforms based on campaign objectives, target audiences, and expected performance.
- Campaign Optimization: Monitor campaign performance, analyze key metrics, and implement strategies to improve results.
- Reporting & Analytics: Prepare performance reports and provide actionable insights based on campaign data.
- Audience Targeting: Identify target audiences and develop effective targeting, retargeting, and remarketing strategies.
- Client Coordination: Understand client objectives, recommend suitable media strategies, and communicate campaign performance and results.

Required Skills & Qualifications

- 4–6 years of hands-on experience in digital media planning and paid advertising.
- Strong expertise in Meta Ads, particularly Instagram and Facebook paid marketing for sales and conversions.




- Practical experience in Google Ads for brand awareness and subscription campaigns.
- Strong understanding of performance marketing metrics, including ROAS, CPA, CPC, CTR, and conversion rates.
- Experience in campaign budgeting, audience segmentation, retargeting, and performance optimization.
- Proficiency in analytics, campaign reporting, and data-driven decision-making.
- Strong analytical, communication, and strategic planning skills.

Preferred Candidate Profile A performance-oriented professional who can independently plan, execute, and optimize digital advertising campaigns, manage budgets effectively, and drive measurable business growth through Meta and Google advertising platforms.

About the Role

We are looking for an experienced Media Planner & Strategist with 4–6 years of experience in digital media planning, paid advertising, and campaign strategy. The ideal candidate should have strong expertise in Meta Ads for sales and conversions, Google Ads for brand awareness and subscription campaigns, and the ability to develop data-driven media strategies that deliver measurable results.

Key Responsibilities

- Meta Ads (Instagram & Facebook): Plan, execute, and optimize paid campaigns focused on sales, lead generation, and conversions.
- Sales & Conversion Campaigns: Develop performance-driven strategies to improve conversion rates, reduce customer acquisition costs, and maximize return on ad spend (ROAS).
- Google Ads – Brand Awareness: Plan and execute awareness campaigns to increase brand visibility, reach, and audience engagement.
- Subscription Campaigns: Develop and manage campaigns focused on acquiring new subscribers, improving subscription conversions,



and optimizing acquisition costs.
- Media Planning & Budgeting: Allocate advertising budgets across platforms based on campaign objectives, target audiences, and expected performance.
- Campaign Optimization: Monitor campaign performance, analyze key metrics, and implement strategies to improve results.
- Reporting & Analytics: Prepare performance reports and provide actionable insights based on campaign data.
- Audience Targeting: Identify target audiences and develop effective targeting, retargeting, and remarketing strategies.
- Client Coordination: Understand client objectives, recommend suitable media strategies, and communicate campaign performance and results.

Required Skills & Qualifications

- 4–6 years of hands-on experience in digital media planning and paid advertising.
- Strong expertise in Meta Ads, particularly Instagram and Facebook paid marketing for sales and conversions.
- Practical experience in Google Ads for brand awareness and subscription campaigns.
- Strong understanding of performance marketing metrics, including ROAS, CPA, CPC, CTR, and conversion rates.
- Experience in campaign budgeting, audience segmentation, retargeting, and performance optimization.
- Proficiency in analytics, campaign reporting, and data-driven decision-making.
- Robust analytical, communication, and strategic planning skills.

Preferred Candidate Profile A performance-oriented professional who can independently plan, execute, and optimize digital advertising campaigns, manage budgets effectively, and drive measurable business growth through Meta and Google advertising platforms. Pay: ₹40,000.00 - ₹50,000.00 per month

Application Question(s)

- Will you be able to reliably commute to Navi Mumbai, Maharashtra for this job?
- What is your last/current salary?
- what is your expected salary?
- Are you located in Navi Mumbai, Maharashtra?
- How many years of do you have as a Media Planner & Strategist?

Work Location: In person

📌 Media Planner & Strategist (Vashi)
🏢 Purple Mango Media
📍 Vashi