About the Role

We are looking for a energetic & experienced Marketing Strategist to drive strategic marketing initiatives and contribute to business growth through data-driven decision-making and impactful campaigns. The ideal candidate should have 4–8 years of relevant experience in marketing strategy, content planning, campaign management, and analytics.

The Marketing Strategist will be responsible for developing and executing integrated marketing strategies across digital and offline channels. The candidate should possess strong analytical capabilities, business acumen, and creative thinking to transform market insights into actionable strategies.

Key Responsibilities

- Develop and execute comprehensive marketing strategies aligned with business objectives.
- Create annual, quarterly, and campaign-specific marketing plans.
- Handle marketing workflows and ensure seamless execution across teams.
- Develop content strategies and content calendars across digital platforms.
- Drive brand visibility, customer engagement, and lead generation initiatives.
- Collaborate with internal stakeholders, creative teams, agencies, and vendors.
- Monitor campaign performance and optimize marketing efforts based on insights.
- Conduct market research, competitor analysis, and consumer behavior studies.
- Prepare reports, dashboards, and presentations for leadership.

Experience

- 4–8 years of experience in marketing strategy, brand management, or integrated marketing.
- Proven experience in creating marketing strategies and GTM plans.




- Experience in handling marketing workflows and cross-functional coordination.
- Expertise in content planning, content strategy, and campaign execution.
- Strong experience in data-driven insights, reporting, and decision-making.
- Experience in analyzing campaign performance using analytics tools.
- Ability to derive actionable insights from market and consumer data.
- Experience in managing agencies, vendors, and stakeholders.
- Strong project management skills with the ability to handle multiple projects.
- Experience working under pressure and meeting tight deadlines.

Requirements

- Strong understanding of marketing principles and brand strategy.
- Excellent analytical and problem-solving skills.
- Proficiency in Google Analytics, Excel, Power BI, or other reporting tools.
- Knowledge of CRM and marketing automation platforms is preferred.
- Strong communication and presentation skills.
- Ability to interpret data and convert it into business strategies.
- Understanding of digital marketing channels including social media, SEO, SEM, and email marketing.
- Expertise in content strategy and campaign planning.
- Strong stakeholder management and team collaboration skills.
- MBA in Marketing, Business Administration, Mass Communication, or related field from a reputed institute/university.

If you are passionate about creating impactful marketing strategies and leveraging data to drive growth, we would love to hear from you.

📌 Marketing Strategist - Head Office Gurugram
🏢 frankfinn
📍 Gurugram