About the role

We are seeking a strategic and results-driven Marketing Manager to lead brand building, consumer engagement, and market growth initiatives across our premium snacks portfolio. This is a pivotal role for a dynamic professional with deep FMCG expertise who can drive brand equity, manage P&L; accountability, and orchestrate go-to-market strategies in a competitive and quick-evolving snacks category.

With annual revenues exceeding ₹500 crore, our organization is a market leader in branded snacks. We seek someone who combines strategic vision with execution excellence to grow market share, strengthen distribution, and build lasting consumer loyalty.

Position Snapshot: You will own brand strategy, campaign execution, digital marketing, consumer insights, and performance analytics for assigned category/brands. You'll work cross-functionally with sales, supply chain, finance, and product development to achieve revenue targets and market objectives.

Key Responsibilities

- Brand Strategy & Positioning: Develop and execute comprehensive 3-5 year brand strategies; manage brand identity, messaging, and positioning across all consumer touchpoints.
- P&L; Ownership: Own marketing P&L; for assigned category; develop annual marketing plans with clear KPIs, budgets, and ROI targets; optimize spend allocation across channels.
- Campaign Management: Ideate, plan, and execute integrated marketing campaigns (ATL, BTL, digital, activation) across traditional and modern trade channels; manage creative development and partner management.
- Digital & E-commerce: Drive digital transformation; manage social media, content marketing, influencer partnerships, and e-commerce strategy; optimize online consumer experience and conversion.
- Consumer Insights & Research: Conduct market research, consumer studies, and competitive analysis to inform strategy; use data analytics to understand consumer behavior, trends, and category dynamics.
- Trade Marketing & Activation: Design and implement point-of-sale materials, in-store activations,



and trade communication programs to drive retail visibility and trial.
- Performance Analytics: Track brand health metrics, campaign effectiveness, market share, and ROI; provide weekly/monthly reporting and actionable insights to leadership.
- Team & Vendor Management: Lead marketing team (2-4 direct reports); manage relationships with advertising agencies, research firms, and media partners; mentor junior team members.
- Cross-Functional Leadership: Collaborate with sales (demand generation), product (innovation pipeline), supply chain (production planning), and finance (budget management); align marketing efforts with corporate objectives.

Required Qualifications

Education

- Bachelor's degree in Marketing, Business Administration, or Commerce
- MBA (preferred) or advanced marketing certification

Experience

- 12-15 years of marketing experience in FMCG/Foods/Snacks
- Minimum 3-4 years in brand management or marketing manager role
- Experience managing ₹2000+ crore revenue brands

Core Competencies & Skills

- Strategic Thinking: Ability to synthesize market data, consumer insights, and competitive intelligence into actionable strategies; long-term vision with quarterly execution discipline.
- Brand Management: Demonstrated expertise in brand building, positioning, architecture, and equity management; understanding of brand architecture and portfolio strategy.
- Digital Marketing Acumen: Proficiency in digital channels (social media, e-commerce, search, content); exposure to marketing automation, CRM, and analytics platforms; understanding of omnichannel consumer journey.
- Data-Driven Decision Making: Strong analytics mindset; comfortable with marketing dashboards, KPIs,



and ROI measurement; ability to interpret trends and translate data into insights.
- Project Management: Ability to manage multiple campaigns simultaneously, meet tight deadlines, and oversee cross-functional initiatives from concept to launch.
- Financial Acumen: Budget management, P&L; ownership, cost optimization, and ability to articulate marketing ROI to finance and leadership.
- Communication & Storytelling: Excellent verbal and written communication; ability to craft compelling brand narratives and present insights to senior leadership and external stakeholders.
- Consumer Insight: Deep understanding of consumer behavior, purchase drivers, and decision-making in snacks category; experience with consumer research methodologies.
- Leadership & Collaboration: Ability to influence cross-functional teams without direct authority; proven track record of building and developing marketing teams.
- Agility & Innovation: Comfort with ambiguity; ability to experiment, learn quickly, and adapt to market dynamics; openness to new technologies and marketing approaches.

Specific Domain Expertise

- Deep understanding of snacks/salty foods category dynamics, consumer segments, and regional preferences
- Experience with modern trade (modern retail, e-commerce, quick commerce) and traditional trade (wholesale, kiranas, general trade)
- Knowledge of regulatory environment (labeling, food safety, advertising codes) relevant to FMCG snacks
- Exposure to rural/emerging market dynamics and tier-2/3 city marketing strategies
- Understanding of supply chain and production constraints; ability to align marketing commitments with production capacity

What We Offer Compensation & Benefits

- Competitive salary commensurate with experience
- Performance incentive

Growth & Development

- Clear career progression to Senior Manager / Director
- Industry exposure and networking opportunities
- Mentorship

Location & Work Environment

Primary Location: Patna/ Gaya

Travel: 20-30% (distribution centers, retail field visits, consumer immersion programs)

📌 Marketing Manager (Patna)
🏢 Pramod Confectionary And Food Industries
📍 Patna