Job Title: BDE / Marketing Analyst

Location: WFH

Market: US Market

Salary: DOE

:

1. Market Mapping and Research: Conduct comprehensive market research across various segments, including competitive benchmarking in traditional and emerging sectors.
2. Product and Pricing Analysis: Analyze product offerings, pricing strategies, and growth plans of competitors in the IT services industry.
3. Client Development: Develop and implement strategies to create inroads with prospective clients, enhancing client engagement and relationship-building.
4. Data Analysis: Evaluate customer preferences, demographics, and needs to identify market potential and factors influencing service demand.
5. Macroeconomic Insights: Stay updated on macroeconomic trends and policy changes affecting various market segments.
6. Marketing KPI Reporting: Report on key marketing performance indicators (KPIs) such as leads, conversion rates, and overall campaign effectiveness.
7. Advertising and Communication Effectiveness: Assist in measuring the effectiveness of advertising, marketing, and communication strategies, and present findings to key stakeholders.
8. International Market Studies: Conduct studies on international markets for comparative analysis.
9. Engagement Tracking: Track key engagement metrics for each account and prepare detailed reports.
10. Trend Forecasting: Track, interpret,



and forecast trends in sales and marketing to inform strategic planning.
11. Client Presentations: Prepare and deliver client presentation decks to support business development efforts.
12. Client Follow-Ups: Create follow-up schedules with clients, arrange meetings, and build ongoing client engagement.
13. Internal Coordination: Collaborate with internal stakeholders to follow up on discussions and contribute to deal structuring.

Requirements:

Key Critical Competencies:

1. US: Experience in US Market is a must.
2. Market Research and Strategic Analysis: Strong skills in conducting detailed market research and strategic analysis.
3. Lead Generation: Proven experience in generating leads and developing strategies to convert them into business opportunities.
4. Excel Proficiency: Advanced Excel skills for data analysis, reporting, and visualization.
5. Email Marketing: Knowledge and experience in executing email marketing campaigns.
6. Digital Trends Awareness: Stay updated on the latest digital trends and emerging business models.
7. Commercial Acumen: Robust understanding of commercial strategies and business profit drivers.
8. Client Engagement: Excellent skills in building and maintaining client relationships.
9. Presentation Skills: Ability to create and deliver impactful presentations to various stakeholders.
10. Excel: Must be very well versed with excel skills.

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