Role Purpose To lead and execute ElectroMech’s marketing initiatives, strengthen brand visibility, drive digital engagement and generate business opportunities in alignment with the company’s growth objectives.

Major Job Responsibilities

- Marketing Strategy: Develop and execute marketing plans aligned with business objectives, brand positioning and market expansion.

- Digital Marketing &
- Social Media:

Manage the company’s LinkedIn handle and other social media platforms, including content planning, campaign execution, audience engagement and performance tracking.

- Content &

- Brand Communication:

Develop and oversee brochures, product presentations, videos, case studies, customer testimonials and other marketing collateral.

- Website Management: Manage website content, product pages, SEO and digital campaigns to improve brand visibility and generate enquiries.

- Lead Generation &

- Sales Support:

Work closely with sales teams to generate qualified leads, develop targeted campaigns and create effective sales enablement material.

- Market Research: Track industry trends, customer requirements, competitor activities and emerging market opportunities.

- Industrial Exhibitions &

- Events:

Plan and manage trade fairs and exhibitions such as EXCON, including stall design, branding, promotional activities, lead capture and post-event follow-up.

- Product Marketing: Collaborate with sales, engineering and product teams to communicate product capabilities,



applications, innovations and customer value propositions.

- Marketing Campaigns: Plan and execute integrated campaigns across digital, print, events and other relevant channels.

- Analytics &

- Budget Management:

Monitor campaign performance, lead quality, engagement, marketing expenditure and ROI; prepare periodic performance reports.

- Agency &

- Vendor Management:

Coordinate with external agencies, designers and vendors to ensure timely and effective execution of marketing initiatives.

Desired Candidate Profile

- Bachelor's degree in Marketing, Business Administration, Engineering or a related field
- MBA in Marketing is Must.

- 8–12 years of relevant experience in B2B marketing, preferably in industrial, engineering, manufacturing or capital equipment businesses.

- Robust hands-on experience in LinkedIn management, digital marketing, content development, brand communication and lead generation.

- Experience in industrial exhibitions, trade fairs, product launches and marketing campaign execution.

- Excellent communication, content creation, analytical and project management skills.

- Commercial orientation with the ability to connect marketing initiatives to business outcomes.

Key Expectation: A hands-on marketing professional who can drive marketing strategy and execution with team, strengthen the ElectroMech brand and support measurable business growth.

📌 Marketing and Communications Manager (Pune)
🏢 Electromech Material Handling Systems
📍 Pune