Company Description ECA Global is a leading private higher education group founded in Australia, with multiple higher education brands across Sydney, Brisbane, Melbourne, Perth, and Parramatta. The group has expanded internationally with new campuses in the UK and operational hubs in Europe, China, the Philippines, Brazil, Nepal, and India. Each year, ECA Global welcomes around 15,000 students from diverse backgrounds into its global network of campuses.

The organization focuses on delivering high-quality education, international pathways, and student-centric support services. ECA Global offers a multicultural work environment and opportunities to engage with learners and partners worldwide.

Position Summary: The Manager – Student Recruitment will lead and execute student recruitment strategies to achieve enrolment targets, expand market presence, strengthen institutional partnerships, and improve student conversion rates. The role is responsible for driving recruitment operations, developing effective outreach initiatives, managing recruitment channels, and building strong relationships with schools, colleges, education agents, employers, and other institutional partners.

The successful candidate will combine strategic planning, commercial acumen, market intelligence, operational excellence, and people leadership to deliver sustainable student recruitment growth. The role will also work closely with academic teams, Admissions, Student Services, and other internal stakeholders to ensure a seamless prospective student journey from initial enquiry through enrolment and onboarding.

Key Responsibilities

1. Recruitment Strategy, Market Development & Partnerships

- Develop and implement comprehensive student recruitment strategies aligned with institutional enrolment targets and business growth objectives.
- Identify priority markets, student segments, recruitment channels, and opportunities for market expansion.
- Build and maintain strategic partnerships with schools, colleges, education agents, employers, academic institutions, and other relevant stakeholders.
- Develop articulation agreements, feeder relationships, and student progression pathways to strengthen recruitment pipelines and improve conversion.
- Collaborate with academic teams to align recruitment campaigns, messaging, and market positioning with programme offerings and institutional priorities.
- Lead relationship development and stakeholder engagement across key domestic and international markets.
- Leverage market research, CRM insights, competitor analysis, and enrolment trends to inform recruitment strategies and identify new growth opportunities.
- Represent the institution at recruitment fairs, school visits, industry events, partner meetings, presentations, and other outreach activities.
- Identify and develop innovative recruitment channels, partnership models, and market penetration initiatives.
- Monitor the effectiveness of recruitment partnerships and implement strategies to improve partner engagement and performance.

2. Recruitment Operations, Student Conversion & Performance Management

- Manage the end-to-end student recruitment pipeline, from enquiry generation and application follow-up through offer acceptance, enrolment, and onboarding.
- Drive timely, accurate, and high-quality communication with prospective students, applicants, and recruitment partners.




- Monitor recruitment funnel performance and implement initiatives to improve enquiry-to-application, application-to-offer, and offer-to-enrolment conversion rates.
- Plan, coordinate, and oversee recruitment campaigns, marketing communications, outreach activities, open days, education fairs, and student engagement events.
- Establish and monitor key performance indicators (KPIs), recruitment targets, pipeline metrics, and channel performance.
- Analyse recruitment data, identify conversion bottlenecks, and recommend corrective actions to improve enrolment outcomes.
- Prepare regular performance reports, market insights, pipeline updates, and strategic recommendations for senior management.
- Manage education agent performance, evaluate channel effectiveness, and implement appropriate performance improvement measures.
- Work closely with Admissions, Student Services, Marketing, and academic teams to ensure efficient application processing and a seamless student experience.
- Establish and maintain standard operating procedures (SOPs), process documentation, reporting frameworks, and quality assurance practices.
- Coordinate recruitment calendars, campaign timelines, event logistics, and competing operational priorities to ensure timely execution.
- Ensure recruitment activities deliver against agreed enrolment targets, service standards, and institutional growth objectives.

3. Leadership, Team Management & Capability Development

- Lead, motivate, and manage recruitment and outreach teams, where applicable, to achieve individual and collective performance targets.
- Set clear objectives, allocate responsibilities, monitor performance, and provide regular coaching and feedback.
- Build a high-performing, accountable, student-focused, and commercially driven recruitment culture.
- Develop team capabilities through training, mentoring, knowledge sharing, and continuous career development.
- Foster collaboration across recruitment, marketing, admissions, academic, and student support functions.
- Introduce innovative recruitment approaches, student engagement initiatives, and outreach models to enhance productivity and market penetration.
- Identify opportunities to streamline workflows, improve operational efficiency, and strengthen recruitment processes.
- Oversee recruitment-related budgets, campaign expenditure, event planning, and resource allocation, as applicable.
- Promote data-driven decision-making, continuous improvement, and accountability for recruitment outcomes.
- Support succession planning, capability development, and the effective use of team resources to meet evolving business needs.

4. Compliance, Governance & Stakeholder Management

- Ensure recruitment practices comply with institutional policies, applicable regulatory requirements, and relevant quality assurance standards.
- Uphold equal opportunity, workplace health and safety (OSH), data privacy, and information security requirements.
- Ensure appropriate handling of prospective student and applicant information in accordance with applicable data protection requirements, including the Digital Personal Data Protection Act (DPDPA),



where applicable.
- Maintain accurate recruitment records, partner documentation, performance reports, and operational records.
- Promote ethical recruitment practices, transparent communication, and a positive student experience throughout the recruitment journey.
- Build and maintain effective working relationships with internal teams, external partners, and senior stakeholders.
- Escalate recruitment risks, operational challenges, compliance concerns, and performance gaps in a timely manner.

Key Performance Indicators (KPIs) Performance will be assessed against agreed institutional and departmental objectives, including:

- Achievement of student enrolment targets by programme, market, and recruitment channel.
- Improvement in enquiry-to-application and application-to-enrolment conversion rates.
- Growth in qualified student enquiries and recruitment pipeline volume.
- Effectiveness and productivity of education agents and institutional partnerships.
- Delivery and performance of recruitment campaigns, outreach activities, and events.
- Timeliness and quality of applicant communication and follow-up.
- Accuracy of recruitment data, reporting, and pipeline forecasting.
- Compliance with institutional policies, recruitment processes, and applicable regulations.
- Team productivity, target achievement, and professional development.

Qualifications & Experience

- Bachelor's degree in Business Administration, Marketing, Education, International Relations, or a related discipline. A postgraduate qualification or relevant professional certification will be an advantage.
- Significant experience in student recruitment, education management, business development, institutional partnerships, or a related field.
- Demonstrated experience in developing and executing recruitment strategies and achieving measurable enrolment or business growth targets.
- Proven experience managing recruitment pipelines, conversion processes, performance metrics, and stakeholder relationships.
- Experience developing and managing relationships with schools, colleges, education agents, employers, or institutional partners.
- Previous experience leading or supervising teams, setting performance targets, and driving accountability will be highly desirable.
- Experience in higher education, international education, or a multi-campus education environment will be an advantage.

Required Skills & Competencies

- Strategic thinking: Ability to translate institutional growth objectives into practical recruitment strategies and actionable plans.
- Business development: Strong partnership-building, networking, negotiation, and market expansion capabilities.
- Performance management: Ability to establish KPIs, analyse recruitment data, identify trends, and drive measurable improvements.
- Communication and presentation: Excellent written and verbal communication, public speaking, and stakeholder engagement skills.
- Leadership: Ability to motivate teams, manage performance, develop talent, and foster a results-oriented culture.
- Operational management: Strong planning, organisational, prioritisation, budgeting, and execution capabilities.
- Analytical ability: Proficiency in interpreting market intelligence, CRM data, conversion metrics, and performance reports.
- Relationship management: Ability to establish and maintain productive relationships with diverse internal and external stakeholders.

📌 Manager - Student Recruitment & Outreach (Ahmedabad)
🏢 ECA Global
📍 Ahmedabad