Job Title Manager/Sr Manager - Copy Country INDIA Region Haryana City Gurgaon Industry Marketing and Advertising Salary 8 - 12 (Annual) Department Marketing No. Of Position 1 Job Type Permanent Work Experience 6 - 8 (Yrs) Education Required Bachelor's Degree Description About Maison d’ Auraine:

Maison d’ Auraine is a premium lifestyle and beauty company that’s home to some of the most iconic names in the industry: GK Hair, Keune, pH Laboratories, GlamourBook, and MDA Innovation Labs. We are passionate about creating products and experiences that redefine beauty and innovation. At Maison d’ Auraine, every story we tell is a reflection of the quality and care we bring to everything we do.

If you believe in the power of authentic storytelling and want to make a real impact, we’d love to have you join us.

Role Overview:

We are looking for a dedicated Manager/Senior Manager - Copy to craft and oversee content that speaks directly to our audience and reflects our premium brand ethos. This role is perfect for someone who understands the nuances of storytelling and is excited to lead a team that delivers impactful messaging across platforms. From developing content strategies to ensuring our voice is consistent and authentic, this role is all about creating meaningful connections through words.

Key Responsibilities:

1. Content Strategy and Development:

- Design and implement content strategies that align with brand objectives and resonate with target audiences.
- Collaborate with design, product, and marketing teams to deliver integrated campaigns and cohesive messaging.

- Creative Direction:

- Develop engaging copy for campaigns, product launches, social media, websites, emailers, and other communication materials.
- Ensure all content is aligned with our brand’s premium standards and tone of voice.

- Team Leadership:

- Lead and mentor a team of copy and content writers,



helping them grow and deliver their best work.
- Manage multiple projects with a focus on quality and timely delivery.

- Stakeholder Collaboration:

- Partner with the design team to create visually and textually cohesive outputs.
- Work with the digital marketing team to optimize content for SEO, engagement, and audience growth.

- Research and Insights:

- Keep up with industry trends, audience behavior, and competitor activity to keep our content relevant and innovative.
- Use data and insights to evaluate content performance and refine strategies.

- Brand Voice and Positioning:

- Maintain and evolve our brand’s tone of voice, ensuring it’s consistent across all channels.
- Act as the brand’s voice custodian, ensuring all messaging is aligned with our identity and values.

Requirements Qualifications and Skills

- Bachelor’s degree in English, Mass Communication, Journalism, or related fields. A Master’s degree is a plus.
- 6-8 years of experience in copywriting or content creation, with at least 2 years in a managerial or leadership role. Agency experience will be valuable.
- Proven experience in creating compelling copy for premium or luxury brands.
- Strong understanding of digital marketing, social media trends, and SEO.
- Excellent writing, editing, and proofreading skills with a meticulous attention to detail.
- Leadership skills with the ability to inspire and guide a team.
- Strong project management skills and ability to juggle multiple deadlines.
- A portfolio showcasing a variety of work, including campaigns, product descriptions, and long-form content.

Advantages Why Join Us?
- Be part of a company that’s shaping the future of beauty and lifestyle brands.
- Work in a collaborative environment that values creativity and innovation.
- Enjoy competitive compensation and explicit pathways for growth.
- Gain exposure to global beauty trends and opportunities to work on iconic brands.

All the best!

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📌 Manager/Sr Manager - Copy (Gurugram)
🏢 MAISON D'​ AURAINE
📍 Gurugram