Role & responsibilities

Social Media Strategy & Channel Ownership:

- Develop and execute social media strategy across YouTube, LinkedIn, Instagram (Meta), and other relevant platforms
- Own channel-wise growth roadmaps including content mix, posting cadence, community engagement, and audience-building objectives aligned to enrolment and brand goals
- Define and manage the social media calendar in alignment with admission cycles, programme launches, events, and brand campaigns • Benchmark social presence against key competitors and EdTech platforms; identify gaps and opportunities for differentiated positioning

Content Creation & Publishing:
- Create and curate high-quality content tailored to each platform long-form LinkedIn thought leadership, Instagram Reels and carousels, YouTube Shorts, Facebook community posts
- Brief and manage agency partners and freelance creators; review and approve all content before publishing to ensure brand consistency and quality
- Develop content themes aligned with Institution of Eminence' brand positioning academic credibility, career impact, and working professional community
- Drive storytelling through student testimonials, faculty spotlights, alumni achievements, and programme explainers Online Reputation

Management (ORM):
- Monitor brand mentions, comments, and conversations across social platforms, Reddit, Quora, and review sites; respond promptly and professionally to queries and feedback




- Develop and implement a proactive ORM strategy to build a positive brand perception among prospective students, corporate partners, and alumni
- Escalate and coordinate resolution of negative sentiment with relevant internal teams; maintain response SLA discipline across all channels
- Track and report on sentiment trends and brand health metrics periodically Community Building & Engagement:
- Grow subscriber and follower base organically across platforms with a focus on quality engagement from working professionals and decision-makers
- Build and nurture a thriving alumni and learner community on social platforms; drive participation in events, milestones, and campaigns
- Identify and engage with relevant influencers, industry voices, and alumni advocates to amplify reach and credibility Performance &

Reporting:
- Track and report on key social media metrics reach, engagement rate, follower growth, website traffic from social, and lead contribution on a weekly and monthly basis
- Leverage native platform analytics and tools to derive insights and continuously optimize content performance
- Collaborate with the performance marketing team to ensure alignment between organic and paid social strategies

Preferred candidate profile

- Any graduation, with 5–10 years of experience in social media marketing within EdTech, higher education, professional services, or e-commerce.
- Demonstrated track record of growing brand presence and engagement on LinkedIn, YouTube, and Instagram. Experience managing agencies and working in a fast-paced, multi-stakeholder setting.

📌 Manager - Social Media (Hyderabad)
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