: Manager - Performance Marketing at Hero Vired

About Hero Vired:

Hero Vired, an innovative and high-growth EdTech startup backed by the prestigious Hero Group, is seeking a dynamic Manager of Performance Marketing to join our team. As part of the US$5 billion diversified Hero Group, we are a conglomerate of Indian companies with a focus on automotive manufacturing, financing, renewable energy, electronics manufacturing, and education. Our commitment is to provide uniquely designed programs across various domains and functions, aligning with real-world roles and industry demands.

As part of our unwavering commitment to reach students nationwide, we are spearheading the development of a cutting-edge EdTech platform. Our vision is to revolutionize university education and professional skilling by offering high-impact online certification and degree programs that align with real-world roles and industry demands. It's time to rekindle the joy of learning!

About the Role:

As the Manager of Performance Marketing at Hero Vired, you will play a crucial role in driving the success of our online programs, optimizing lead generation, and fostering collaboration among internal teams and agency partners. Join us in shaping the future of education and reimagining university education and skilling for working professionals.

Key Responsibilities:

· Cost Acquisition Efficiency (CAC): Take ownership of optimizing the Cost of Acquisition (CAC) for all our online programs.

· Lead Funnel Optimization: Streamline the entire lead funnel, ensuring optimal conversion rates from Clicks to Cost Per Lead (CPLs) to Enrolment.

· Team Leadership: Lead and inspire both our internal team and agency partners to achieve and surpass set targets on a daily, weekly, and monthly basis.

· Interdepartmental Collaboration: Establish and nurture effective communication channels between the Sales, Brand, and Performance Marketing teams.

· Analytical Rigor:



Regularly update reports, proactively identify anomalies, and take swift corrective actions to minimize campaign inefficiencies.

· Brand Building: Devise and execute long-term brand campaigns aimed at enhancing search intent and boosting brand recall, thereby outshining competitors.

· Agency Partnership: Coordinate with agency partners and establish clear Key Performance Indicators (KPIs).

Qualifications for Success:

· Education: MBA from a reputed institution.

· Experience: Minimum of 6 years of experience in managing teams and overseeing large-scale digital marketing campaigns.

· Budget Management: Proven experience in managing annual budgets of at least 12 Crores.

· Digital Expertise: Proficiency in performance campaigns, including Search, Social, and Media buying.

· Preferred: A background in ad agency work for a minimum of 3 years or experience with E-commerce brands.

· Analytical Skills: Robust analytical abilities, particularly in experimental design and analysis.

· Strategic Thinker: Possess strategic thinking and planning skills while maintaining a hands-on approach.

· Data Proficiency: Excel in presenting and analyzing data, and generating actionable reports.

· Passion for Data: Experience with big data and statistical models is a plus.

· Interpersonal Skills: Excellent interpersonal skills with the ability to communicate and persuade effectively at all levels, including senior management.

Join us in reshaping the future of education at Hero Vired. If you are ready to make a significant impact in the world of EdTech, we invite you to apply and be part of our journey. Let's put the "fun" back in learning together!

Hero Vired is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

📌 Manager - Performance Marketing (Delhi)
🏢 Hero Vired
📍 Delhi