Key Responsibilities

- Develop and execute B2B marketing and brand-building strategies aligned with business goals.
- Develop and expand dealer, distributor, and channel networks across target markets.
- Plan and execute channel/trade marketing activities, dealer schemes, campaigns, and promotional initiatives.
- Drive digital marketing, lead generation, social media, SEO/SEM, and online campaigns.
- Identify recent markets, customer segments, and business opportunities.
- Conduct market research and competitor analysis to strengthen product and brand positioning.
- Coordinate with Sales & Business Development teams to generate and convert qualified leads.
- Manage marketing campaigns, events, exhibitions, product launches, and marketing collateral.
- Track campaign performance, leads, ROI, and overall marketing effectiveness.

Key Responsibilities:

- Develop and expand OEM/ODM business for LED Lighting products.
- Identify and acquire new OEM customers across India.
- Manage complete sales cycle from lead generation to order closure.
- Build long-term relationships with key OEM customers.
- Handle RFQs, product specifications, costing discussions, quotations and commercial negotiations.
- Coordinate with R&D;, Production, Purchase, PPC, Quality and Dispatch teams for timely execution.




- Understand customer technical requirements and propose suitable LED lighting solutions.
- Prepare annual sales plans, monthly forecasts and revenue projections.
- Achieve monthly and yearly sales targets.
- Monitor market trends, competitor activities and pricing strategies.
- Represent the company during customer meetings, factory visits and exhibitions.
- Ensure timely payment collection and customer satisfaction.Requirements:

Strong OEM Sales experience in LED Lighting/Electrical industry. Excellent B2B Sales & Key Account Management skills.

Good understanding of LED Drivers, PCB, Housing, DOB, COB, Street Lights, Flood Lights, Panel Lights, Downlights and other lighting products

Preferred Industry Experience

Experience in Electrical, LED Lighting, Switchgear, Wires & Cables, Electrical Accessories, or related B2B/channel-driven industries will be preferred.

Qualification

MBA/PGDM in Marketing or relevant qualification preferred.

- Ideal Candidate: A result-oriented, hands-on marketing professional who can combine strategic planning with execution and directly contribute to brand visibility, channel expansion, lead generation, and business growth.

Pay: ₹40,000.00 - ₹70,000.00 per month

Work Location: In person

📌 Manager/AM/AM - Sales & Marketing (Noida)
🏢 other
📍 Noida