: Lead Media Buyer / D2C Growth Specialist

Company: Goodveda Health Labs Pvt. Ltd.

Location: Noida, NCR (Work from Office)

Experience: 3–7 Years

Job Type: Full time

Industry: Ayurveda, Nutrition, Nutraceuticals, Supplements & D2C Wellness

About Goodveda

Goodveda is a fast-growing D2C health and wellness brand combining Ayurveda, nutrition science, and lifestyle interventions to help consumers manage chronic metabolic health conditions.

We are looking for a hands-on Lead Media Buyer / D2C Growth Specialist who can drive profitable customer acquisition through Meta Ads, YouTube Ads, and performance-driven creative strategies.

Key Responsibilities

1. Meta Ads Management

- Plan, launch, manage, and scale Facebook and Instagram advertising campaigns.
- Optimize campaigns for customer acquisition, conversions, and profitability.
- Monitor key metrics such as CPM, CTR, CPC, CAC, ROAS, and ROI.
- Identify winning creatives, audiences, offers, and landing pages.
- Manage advertising budgets and troubleshoot performance issues.

2. YouTube & Google Ads

- Plan and optimize YouTube and Google video advertising campaigns.
- Test educational videos, customer testimonials, expert-led content, and direct-response advertisements.
- Analyze video engagement, audience behaviour, and conversion performance.
- Expand customer acquisition beyond Meta Ads.

3. Performance Creative Strategy

- Research customer pain points, buying behaviour, competitor ads, and market trends.
- Develop advertising hooks, scripts, creative concepts, and briefs.
- Plan UGC videos, product demonstrations,



testimonials, and expert-led content.
- Work closely with designers, video editors, and content creators.
- Analyze creative performance and continuously test new advertising angles.

4. D2C Growth & Profitability

- Monitor customer acquisition costs and overall advertising profitability.
- Track leads, orders, delivered sales, cancellations, and COD-related losses.
- Coordinate with sales teams to improve lead quality and conversion rates.
- Optimize landing pages, offers, product bundles, and conversion funnels.
- Use Meta Ads Manager, Google Ads, GA4, CRM, and reporting dashboards to evaluate performance.

5. Growth Experiments & Reporting

- Conduct regular campaign performance analysis and competitor research.
- Develop structured testing plans for creatives, audiences, and funnels.
- Use AI tools to improve creative research, scripting, and campaign planning.
- Prepare performance reports and recommend strategies to improve acquisition efficiency.

Required Skills & Qualifications
- 3–7 years of hands-on performance marketing experience.
- Strong expertise in Meta Ads Manager, campaign optimization, and scaling.
- Practical experience with YouTube Ads or Google video advertising.
- Experience working with D2C, Ayurveda, nutrition, nutraceutical, supplement, or wellness brands.
- Strong understanding of performance creatives, direct-response advertising,

Interested candidates can share the cvs on mail id [email protected] Pay: ₹50,000.00 - ₹100,000.00 per month

Work Location: In person

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