(JD)Digital Marketing Executive

Company: Smaket Solutions Pvt. Ltd.

Department: Marketing

Job Type: Full-Time

Location: Bhubaneswar, Odisha

Experience Required: 1–3 Years

Reporting To: Digital Marketing Manager / Management

1. About the Role

Smaket Solutions Pvt. Ltd. is looking for a creative, enthusiastic and results-oriented Digital Marketing Executive to support and execute the company's digital marketing activities. The candidate will be responsible for improving online visibility, managing social media platforms, implementing SEO strategies, creating engaging content, building quality backlinks, managing Google Business Profile (GBP), supporting paid advertising campaigns and generating qualified business leads.

The ideal candidate should have practical knowledge of digital marketing tools, good communication skills and the ability to execute marketing activities consistently while tracking performance and results.

1. Key Responsibilities

A. Search Engine Optimisation (SEO)

- Conduct keyword research for billing software, GST invoicing, accounting software and inventory management solutions.
- Perform on-page SEO, including meta titles, descriptions, headings, image optimisation and internal linking.
- Support technical SEO improvements in coordination with the development team.
- Monitor keyword rankings, organic traffic and search performance.
- Use Google Search Console, Google Analytics 4 and SEO tools to identify improvement opportunities.
- Optimise existing website pages and publish SEO-friendly content.

B. Content Marketing and Blog Management

- Research, write and publish SEO-friendly blogs, articles, website content and product guides.
- Develop content targeting retailers, grocery stores, pharmacies, mobile shops, wholesalers and other business segments.
- Maintain weekly and monthly content calendars.
- Update existing content to improve search visibility and user engagement.
- Coordinate with the product team to ensure accuracy of software features and benefits.

C. Backlink Building and Off-Page SEO

- Identify relevant business directories, industry websites and guest-posting opportunities.
- Build quality backlinks through legitimate outreach, partnerships and helpful content.
- Perform competitor backlink research.
- Maintain backlink outreach and acquisition reports.
- Monitor backlink quality and avoid spammy or manipulative link-building practices.

D. Google Business Profile (GBP) Management

- Manage and optimise the company's Google Business Profile.
- Maintain accurate business details, categories, services, photos and website links.
- Publish relevant business updates and product announcements.
- Encourage genuine customer reviews and respond to customer feedback.
- Monitor profile performance and local search visibility.

E. Social Media Marketing

- Manage daily social media activities across Facebook, Instagram, LinkedIn and YouTube.
- Prepare engaging posts, product promotions, business tips, reels and carousel content.
- Create captions, hashtags and content calendars.
- Coordinate with graphic designers and video editors.
- Respond to comments, messages and relevant enquiries.
- Monitor social media performance and engagement.

F. Video Marketing





- Plan and coordinate product demonstration videos, reels, tutorials and feature explainers.
- Create basic screen recordings and short promotional videos.
- Edit videos using Canva, CapCut or similar tools.
- Prepare thumbnails, captions and descriptions.
- Publish and optimise videos for YouTube, Instagram, Facebook and LinkedIn.
- Monitor video engagement and audience retention.

G. Paid Advertising Campaign Support

- Assist with Google Ads campaigns, including Search, Display and remarketing.
- Support Meta Ads campaigns for Facebook and Instagram.
- Conduct keyword research, audience research and ad copy preparation.
- Monitor campaign performance, including CPC, CTR, CPL and conversions.
- Support A/B testing of creatives, advertisements and landing pages.
- Coordinate with the Digital Marketing Manager to optimise campaign performance.
- Maintain paid campaign performance records and reports.

H. Lead Generation and Conversion Optimisation

- Support digital lead-generation campaigns for product demos and free-trial registrations.
- Monitor website forms, landing pages and lead submissions.
- Coordinate with the sales team to ensure timely lead follow-up.
- Assist with email marketing and lead-nurturing activities.
- Monitor website conversions and suggest improvements.
- Maintain accurate lead-source and campaign tracking information.

I. Analytics and Reporting

- Monitor website performance using Google Analytics 4 and Google Search Console.
- Track organic traffic, keyword rankings, social media engagement and campaign conversions.
- Prepare daily work updates, weekly performance reports and monthly marketing summaries.
- Maintain reports in Excel or Google Sheets.
- Track assigned KPIs and identify areas for improvement.
- Support management reporting on leads, customer acquisition and marketing ROI.

1. Required Skills and Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications or a related field.
- 1–3 years of practical experience in digital marketing.
- Good understanding of on-page SEO, off-page SEO and keyword research.
- Experience with Google Search Console, Google Analytics 4 and Google Business Profile.
- Basic knowledge of Google Ads and Meta Ads.
- Experience managing Facebook, Instagram, LinkedIn and YouTube.
- Good content writing, proofreading and communication skills.
- Familiarity with WordPress or another content management system.
- Basic graphic design and video editing skills.
- Working knowledge of Excel or Google Sheets.
- Ability to work independently and coordinate with team members.

1. Preferred Skills

- Experience marketing SaaS products, billing software, accounting software or other B2B technology products.
- Familiarity with Google Tag Manager and conversion tracking.
- Knowledge of SEMrush,



Ahrefs or similar SEO tools.
- Experience with Canva, CapCut and other content creation tools.
- Understanding of email marketing, CRM systems and lead nurturing.
- Familiarity with landing-page optimisation.
- Experience using AI tools for content research and marketing support, with appropriate fact-checking.

1. Key Performance Indicators (KPIs)Performance AreaKey MeasurementSEOOrganic traffic, keyword performance and qualified organic leadsContent MarketingQuality and consistency of blogs and website contentBacklink BuildingRelevant, quality backlinks and referring domainsGoogle Business ProfileProfile completeness, updates and customer interactionsSocial MediaConsistent posting, engagement and relevant enquiriesVideo MarketingVideo production, engagement and audience retentionPaid Campaign SupportCampaign tracking accuracy, CPC, CTR, CPL and lead qualityLead GenerationQualified leads, demo requests and free-trial registrationsWebsite OptimisationLanding-page conversion rate and form submissionsReportingAccurate and timely daily, weekly and monthly reports

Performance targets will be finalised based on business objectives, available resources and existing marketing data.

1. First 90-Day Expectations

First 30 Days – Learning and Audit

- Understand Smaket's products, target customers and competitors.
- Review existing website SEO, social media platforms and marketing activities.
- Conduct keyword research and identify content opportunities.
- Review Google Business Profile and backlink opportunities.
- Prepare a monthly digital marketing execution calendar.

Days 31–60 – Execution

- Publish SEO-friendly blogs and optimise priority website pages.
- Execute the social media content calendar.
- Create and publish product demonstration videos and reels.
- Begin structured backlink outreach.
- Support Google Ads and Meta Ads campaign execution.
- Coordinate lead tracking and follow-up with the sales team.

Days 61–90 – Optimisation

- Review SEO, social media and paid campaign performance.
- Improve content and landing pages based on results.
- Identify opportunities to increase qualified leads.
- Maintain consistent campaign tracking and reporting.
- Submit a 90-day performance report with recommendations for the next quarter.

1. Personal Attributes

- Creative and willing to learn.
- Self-motivated and result-oriented.
- Strong communication and teamwork skills.
- Good time management and organisational abilities.
- Attention to detail and commitment to quality.
- Ability to handle multiple marketing tasks and deadlines.
- Interest in technology, software products and digital marketing trends.

1. Application Process

Interested candidates are invited to submit their updated CV along with examples of relevant SEO projects, content samples, social media campaigns, video work or digital marketing projects they have managed. Apply to: HR Department, Smaket Solutions Pvt. Ltd.

Website: https://www.smaket.ai

Phone: +91 (phone hidden)

Email: [email protected]

Email Subject: Application for Digital Marketing Executive

Smaket Solutions Pvt. Ltd.

Building Smart Business Solutions for Modern Businesses.

Work Location: In person

📌 Jr. Digital Marketing Executive (Bhubaneswar)
🏢 Smaket Solutions
📍 Bhubaneswar