Job Summary

We are looking for a motivated Digital Marketing Executive with 0–1 year of experience or a basic understanding of PPC and paid advertising. The candidate will be responsible for managing paid advertising campaigns, monitoring performance, optimizing campaigns, and generating leads through data-driven advertising strategies. Freshers with relevant knowledge or training are welcome to apply.

Key Responsibilities

- Plan, create, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Microsoft/Bing Ads.
- Manage campaign types including Google Search, Display, Performance Max, YouTube, Remarketing, Meta Lead Generation, Conversion, and Engagement campaigns.
- Conduct keyword research, competitor analysis, audience research, and campaign planning.
- Develop and optimize ad copies, creatives, offers, and landing page messaging.
- Monitor campaign performance and optimize budgets, bids, keywords, audiences, placements, and targeting.
- Conduct A/B testing of ad copies, creatives, audiences, and landing pages to improve campaign results.
- Analyze key performance metrics such as CTR, CPC, CPL, CPA, ROAS, conversion rate, and ROI.
- Set up and monitor conversion tracking using Google Tag Manager and Google Analytics.
- Analyze campaign data to identify performance gaps and optimization opportunities.
- Scale successful campaigns while maintaining cost efficiency and campaign performance.
- Prepare weekly and monthly performance reports with insights and recommendations.




- Understand business and client objectives and develop advertising strategies to achieve campaign goals.
- Communicate with clients regarding campaign requirements, updates, performance, and recommendations.
- Coordinate with content, design, development, and marketing teams for campaign execution.
- Stay updated on advertising platform features, policies, tools, and digital marketing trends.

Required Skills & Expertise

- 0–1 year of experience in Digital Marketing, PPC, Paid Advertising, or Performance Marketing. Freshers with relevant knowledge or training are welcome.
- Basic understanding of Google Ads and Meta Ads.
- Knowledge of LinkedIn Ads and Microsoft/Bing Ads is an added advantage.
- Understanding of keyword research, audience targeting, bidding strategies, and budget optimization.
- Basic knowledge of lead generation, conversion optimization, and digital advertising metrics.
- Familiarity with Google Analytics, Google Tag Manager, and Looker Studio is an advantage.
- Good verbal and written communication skills.
- Analytical thinking and data-driven decision-making abilities.
- Robust problem-solving, time-management, and organizational skills.
- Ability to take ownership of campaigns, manage assigned responsibilities, and meet deadlines.
- Willingness to learn, adapt, and improve campaign performance continuously.

Compensation

- Salary: Based on skills, experience, and company standards.

Work Location: Kadavanthara, Kochi, Kerala Job Type: Full-time

Work Mode: In-person

Pay: From ₹15,000.00 per month

Benefits

- Paid sick time
- Paid time off

Work Location: In person

📌 Jr. Digital Marketing Executive (Kochi)
🏢 Clickthrown Digital Gallery
📍 Kochi