JOB PROFILE:

Most internships hand you a checklist. This one hands you a brand. B.Bindi brings products made by rural women, self-help groups and farmer producer organisations to customers across urban India.

We are looking for a curious, creative student who wants to run our social media handles from our Bengaluru office and help turn attention into enquiries and sales.

B.Bindi is the market-facing wing of EMPBindi International Association, a social enterprise creating sustainable livelihoods for rural women through entrepreneurship, renewable energy, digital education and agri-livelihoods. Your posts will tell the stories of the women who make our products and put them in front of new customers.

JOB RESPONSIBILITIES:

Responsibilities include but are not limited to:

 Own the handles. Plan and run B.Bindi's Instagram, Facebook, LinkedIn and WhatsApp Business pages, publishing 4–5 posts a week against a monthly content calendar.

 Tell the stories. Create reels, carousels, photos and short captions on our products, artisans, SHG/FPO stories and festive campaigns.

 Make it look good. Design posts and edit short videos using Canva, CapCut or similar tools; coordinate with the team for product photos and field content.

 Support campaigns. Help set up and monitor Meta (Facebook/Instagram) ad and lead generation campaigns, tracking Reach → Clicks → Leads → Orders.

 Keep listings fresh. Support updates to product images, descriptions and prices on theB.Bindi website and online marketplaces.

 Engage the community. Respond to comments, messages and WhatsApp enquiries within 24 hours and pass qualified leads to the sales team.

 Watch the market. Track five comparable brands' pages and trends, and share a short weekly note on what B.Bindi should do next.

 Test, learn, scale. Try new formats and posting times; double down on what works and drop what doesn't.

 Report. Share a one-page weekly report (followers, reach, engagement, enquiries, orders)



and a final presentation of learnings at the end of the internship.

SKILLS:

 Communication and Interpersonal Skills

 Strong written English; Kannada and Hindi are a plus

 Hands-on use of Instagram, Facebook and LinkedIn; basic content creation (Canva, CapCut or similar)

 Creativity and storytelling – turning a product or a person's story into a post people stop for

 Data-awareness – comfortable reading reach, engagement and click numbers (Meta Business Suite basics are a plus)

 Self-driven, reliable and comfortable working with a small team; meets deadlines

EDUCATION AND EXPERIENCE:

Education: Currently pursuing or recently completed a Bachelor's/Master's in Marketing, Mass Communication, Journalism, Design, Business Administration or a related field in Bengaluru. A page you have grown counts for more than the course you are studying.

Experience: No full-time experience needed. Running a college club, personal, or NGO social media page (with examples to show) is an advantage. Availability of at least 20 hours a week, including a minimum of three days on-site.

LOCATION:

The position will be based at the B.Bindi Bengaluru office, Malleshwaram, Bengaluru, Karnataka, India (hybrid; minimum three days a week in office).

WHAT YOU GET:

 Real ownership of live brand handles – your work is seen by real customers from day one

 Mentoring from the Bengaluru sales team and exposure to the founding team

 A portfolio of published work and campaign results you can show in future interviews

 Stipend for interns / expense reimbursement for volunteers, plus a certificate on completion

 Purpose plus business – a brand that creates livelihoods, with a chance to be considered for future roles as B.Bindi grows

HOW TO APPLY:

Email your CV (or a link to a page you have run) and a short note answering: “If you ran B.Bindi’s social media, what would you post in your first 30 days?” to [email protected].

Pay: ₹10,000.00 - ₹15,000.00 per month

Benefits

- Flexible schedule
- Health insurance
- Work from home

Work Location: In person

📌 Intern: Digital Marketing & Social Media (Bengaluru)
🏢 EMPBindi International Association
📍 Bengaluru