Job Summary

We are looking for a creative and result-oriented Influencer Marketing Executive to plan and execute influencer marketing campaigns, build relationships with content creators, and increase brand awareness and engagement across digital platforms. The ideal candidate should have a good understanding of social media trends, influencer collaborations, and campaign performance analysis.

Key Responsibilities:

- Identify, research, and shortlist relevant influencers and content creators across Instagram, YouTube, and other social media platforms.
- Plan and execute influencer marketing campaigns in line with brand objectives and marketing strategies.
- Reach out to influencers, negotiate commercials, and coordinate collaborations, barter deals, and paid campaigns.
- Manage end-to-end influencer campaigns, including briefing, content planning, approvals, posting schedules, and deliverables.
- Build and maintain strong relationships with influencers, agencies, and content creators.




- Coordinate with internal teams for product dispatches, campaign requirements, and promotional activities.
- Track influencer campaign performance, including reach, impressions, engagement, clicks, and conversions.
- Monitor social media trends and emerging creators to identify current marketing opportunities.
- Ensure influencer content aligns with brand guidelines, messaging, and campaign objectives.
- Maintain an updated database of influencers, campaign costs, deliverables, and performance reports.
- Prepare regular reports to evaluate campaign effectiveness and recommend improvements.
- Ensure timely execution of campaigns and follow up on pending content, payments, and deliverables.

Please note,
1. This is an Onsite opportunity
2. Candidates from only Mumbai preferred.

📌 Influencer Marketing Specialist (Mumbai)
🏢 Mobilla
📍 Mumbai