Job Summary We are seeking a proactive and well-connected Influencer Marketing Manager to lead influencer-driven campaigns for multiple brands under Crescent Group. The role requires a balance of strategy, execution, and relationship management, ensuring campaigns are impactful, measurable, and aligned with client objectives.

Responsibilities

- Manage influencer campaigns end-to-end: from strategy, shortlisting, negotiation, and contracting, to execution, tracking, and reporting.
- Leverage existing relationships with creators and talent managers to deliver campaigns across creator categories (nano, micro, macro, mega).
- Design campaigns across diverse budget sizes and geographies (tier-1, tier-2, regional).
- Collaborate with internal teams and clients to align influencer activations with brand objectives.
- Work with influencer and talent agencies to maximize reach and ROI.
- Monitor campaign performance, track KPIs, and generate detailed reports.
- Maintain and grow Crescent Group's influencer database with updated contacts, pricing, and performance metrics.
- Stay updated on influencer marketing trends, platforms, and emerging talent.

Requirements

- 3-5 years of agency experience in influencer marketing.




- Strong influencer network across categories and geographies.
- Proven experience managing campaigns across nano, micro, macro, and mega influencer levels.
- Experience working with both influencer marketing agencies and talent management firms.
- Ability to handle diverse budgets and campaign scales.
- Solid negotiation and communication skills.
- Excellent project management and multitasking ability.
- Familiarity with influencer platforms, campaign tracking tools, and ROI measurement.
- A passion for digital culture, content trends, and creator-led storytelling.

Location Gurgaon

Role: Marketing Manager, Industry Type: Advertising & Marketing (Digital Marketing), Department: Marketing & Communication, Employment Type: Full Time, Permanent Role Category: Marketing Education UG: Any Graduate PG: Any Postgraduate Key Skills Skills highlighted with ‘‘ are preferred keyskills influencer marketing marketing managermarketingstorytellingcampaign trackingproject managementtalent managementrelationship managementcommunication skillscampaignInfluencer outreachCampaign ManagementTalent ManagementContract Negotiation

📌 Influencer Marketing Manager (Gurugram)
🏢 Excellence Infotech
📍 Gurugram