Job Title: HR & BTL Corporate Tie-ups Executive

Department: Human Resources & Business Development

Location: Corporate Office, Recent Delhi

Job Type: Full-Time

Job Objective To manage day-to-day HR activities, including recruitment, employee coordination, attendance, and HR documentation, while simultaneously developing and executing BTL marketing initiatives and corporate tie-ups to increase brand visibility, generate leads, and drive business for Pachouli Wellness Clinic.

The role will be divided equally between 50% HR responsibilities and 50% BTL Corporate Tie-ups.

1. Key Responsibilities – Human Resources (50%)

- Recruitment & Talent Acquisition: Coordinate with hiring managers and clinic heads to understand manpower requirements, source candidates, schedule interviews, follow up with candidates, and support timely closures.
- Joining & Onboarding: Manage joining formalities, document collection, employee records, induction, and coordination with respective departments.
- Attendance & Leave Management: Monitor employee attendance, biometric punch records, leave applications, shift compliance, and attendance reports.
- Employee Coordination: Handle employee queries, coordinate with clinic managers and regional heads, and support employee engagement and retention initiatives.
- HR Documentation: Maintain employee files, appointment letters, offer letters, salary revision letters, KRA records, and other HR documentation.
- Payroll Coordination: Coordinate with the payroll/accounts team regarding attendance inputs, salary discrepancies, salary slips, and full and final settlement documentation.
- Compliance & Policy Implementation: Follow up on mandatory employee documentation, including Police Clearance Certificates (PCC), and ensure timely completion of HR formalities.
- MIS & Reporting: Prepare daily and monthly reports on recruitment status, manpower requirements, employee attendance, joining updates, and pending HR activities.

1. Key Responsibilities – BTL Corporate Tie-ups (50%)

- Corporate Tie-up Development: Identify and approach corporates, offices, residential societies, gyms, salons, hotels, educational institutions,



and other potential business partners for wellness and aesthetic service tie-ups.
- Business Development: Build and maintain relationships with HR managers, Admin Heads, facility managers, corporate decision-makers, and other relevant stakeholders.
- Corporate Wellness Programs: Plan and coordinate wellness camps, skin and hair consultation camps, wellness awareness sessions, and employee benefit programs.
- Lead Generation: Generate qualified leads through corporate visits, promotional activities, networking, and local-area business development.
- BTL Marketing Activities: Plan and execute offline promotional campaigns, society activations, corporate stalls, health camps, referral programs, and local outreach activities.
- Partnership Proposals: Prepare corporate tie-up proposals, service packages, promotional offers, and employee discount programs in coordination with management.
- Execution & Coordination: Coordinate with clinic teams to schedule consultations, manage campaign logistics, ensure service readiness, and follow up on leads generated through activities.
- Revenue & Conversion Tracking: Monitor leads, appointments, consultations, conversions, and revenue generated from corporate tie-ups and BTL activities.
- Market Research: Identify potential business opportunities, competitor activities, and new locations for corporate partnerships.
- Reporting & Follow-up: Maintain a database of corporate contacts, visits, proposals, meetings, tie-up status, and campaign performance. Submit regular progress reports to management.

Key Performance Indicators (KPIs)HR KPIs – 50%
- Timely closure of assigned vacancies as per approved recruitment timelines.
- Completion of joining formalities and employee documentation.
- Accuracy and timely submission of attendance and payroll inputs.
- Timely resolution and escalation of employee queries.




- Regular maintenance of HR MIS, employee records, and compliance trackers.

BTL Corporate Tie-ups KPIs – 50%
- Number of corporate prospects identified and contacted.
- Number of corporate meetings and field visits completed.
- Number of corporate tie-ups successfully established.
- Number of BTL campaigns, wellness camps, and promotional activities executed.
- Number of qualified leads and consultations generated.
- Lead-to-appointment and appointment-to-conversion ratios.
- Revenue generated through corporate tie-ups and BTL campaigns, against targets approved by management.

Required Skills & Qualifications
- Graduate in HR, Business Administration, Marketing, or a related field.
- Prior experience in HR operations, recruitment, field marketing, or business development is preferred.
- Strong communication, negotiation, coordination, and interpersonal skills.
- Ability to manage HR responsibilities alongside field-based corporate marketing activities.
- Proficiency in MS Excel, MS Office, email communication, and reporting.
- Willingness to travel for corporate meetings, promotional activities, and BTL campaigns.
- Target-oriented approach with strong follow-up and relationship-building skills.

Reporting Structure The candidate will report to the designated HR/Management Head for HR deliverables and the designated Business Development/Marketing Head for corporate tie-ups and BTL activities.

Important Expectations

- Maintain a clear 50:50 division of time and responsibilities between HR and BTL corporate tie-ups.
- Submit regular reports covering both HR deliverables and business development activities.
- Ensure professional conduct, confidentiality of employee information, and appropriate representation of the company.
- Achieve mutually agreed HR and business development targets within the defined timelines.

Note: Specific monthly recruitment, corporate meeting, tie-up, lead generation, and revenue targets will be finalized by management based on business requirements. Pay: ₹24,000.00 - ₹28,000.00 per month

Benefits

- Flexible schedule

Work Location: In person

📌 HR & BTL Corporate Tie-ups Executive (Malviya Nagar)
🏢 PACHOULI WELLNESS CLINIC
📍 Malviya Nagar