Job Title: Pharma Digital Marketing for Emerging Market GMT Rx

Function: Marketing

Therapy Area Focus: Semaglutide (GLP-1) & Lenacapavir – HCP & Patient Engagement

Segment: B2C

Geography: Emerging Markets (exclusive focus)

Experience: 6+ years

Summary

Drive omnichannel digital marketing campaigns for semaglutide across emerging markets, bridging HCP engagement and patient-facing initiatives to build brand equity, adherence, and market share in Emerging markets.

Key Responsibilities

- Plan, execute, and optimize omnichannel campaigns (digital, social, CRM, web, app, WhatsApp/SMS) for semaglutide targeting both HCPs and patients.
- Own the patient engagement journey awareness, education, adherence support across emerging market geographies.
- Manage media planning, budget allocation, and vendor/agency relationships for digital execution.
- Localize global campaign frameworks for emerging market nuances (language, cultural, regulatory, digital maturity).
- Track competitor digital activity and share-of-voice across emerging markets, translating insights into actionable recommendations to define global digital marketing strategy.




- Ensure all content and campaigns comply with pharma marketing codes (local regulatory bodies, off-label restrictions, HCP interaction guidelines).
- Collaborate cross-functionally with Brand, Medical, Regulatory, and Sales teams & Country/HO digital agencies
- Stay current on diabetes/obesity category trends and competitor digital strategies in assigned markets.

Required Skills & Experience
- 6+ years in digital marketing, with pharma/healthcare B2C experience mandatory.
- Proven experience running omnichannel campaigns (not single-channel execution).
- Prior exposure to HCP engagement platforms and patient support program digital tools.
- Working knowledge of pharma compliance/regulatory frameworks in emerging markets.
- Experience managing agencies, media budgets, and multi-market campaign rollouts.
- Solid analytical skills comfortable with campaign dashboards, GA Campaign data, ROI metrics.
- Experience specifically in cardio-metabolic, diabetes, or obesity therapy areas is a strong plus (semaglutide/GLP-1 exposure ideal).

📌 Hiring for Pharma-Digital Marketing-Emerging Market-GMT (Hyderabad)
🏢 Hetero
📍 Hyderabad