Grade: L5

Position : 2

Function: Marketing

Location: HO

2. Objective of the Role

Drive end-to-end Marketing Technology (MarTech) initiatives across digital channels including website, mobile app, portals, customer communication platforms, and content management systems. The role will be responsible for translating business requirements into actionable solutions and ensuring seamless delivery of customer-facing digital experiences.

3. Key Responsibilities

- Gather, analyse, refine, and document business and functional requirements.
- Create and manage user stories, acceptance criteria, and requirement refinements for Martech projects.
- Drive end-to-end delivery of website, mobile app, portal, and customer experience projects.
- Manage content updates, website communication, digital campaigns, and content governance across customer-facing platforms.
- Coordinate with Marketing, IT, UI/UX, Content, Compliance, and Vendor teams to ensure successful project execution.

4. Technical & Functional Skills

- Solid experience in requirement gathering, BRD/FRD creation, user story writing, and backlog refinement.
- Experience managing website, mobile app, portal, and digital transformation projects.




- Good understanding of UI/UX principles, customer journeys, wireframes, and usability best practices.
- Experience in content management, website communication, customer engagement platforms, and digital marketing technologies.
- Strong stakeholder management, project management, testing, UAT, and delivery management skills.

5. Educational Qualification & Experience

- Postgraduate degree or above (MBA/Marketing/Digital Business/Technology preferred).
- Life Insurance industry experience preferred.
- Proven experience in handling:
- Website and Mobile App projects
- Portal development and enhancements
- Content Management Systems (CMS)
- Customer Communication & Engagement Platforms
- UI/UX improvement initiatives
- MarTech and Digital Customer Experience projects

Ideal Candidate: A professional with a strong blend of marketing, technology, content management, and project management expertise, capable of driving customer-facing digital initiatives across web and mobile platforms while ensuring high-quality user experience and business alignment.

📌 Healthtech & Wellbeing - Chief Manager - Mumbai (Intellion Square)
🏢 Kotak Life Insurance
📍 Mumbai