Leading Architectural Planning & Bespoke Luxury Solutions Hiring Head of Sales and Marketing

PUNE & MUMBAI

Interested please connect with MAHEK (phone hidden) and drop CV at [email protected]

Head of Sales and Marketing : Reporting to Founder / Managing Director

Role and Responsibilities

Build and lead a sales and marketing function that consistently generates qualified enquiries, converts profitable business and progressively reduces founder involvement in routine sales. The role owns sales outcomes and marketing performance, with commercial control over every project in coordination with estimation, purchase and execution teams.

1 Sales targets and business growth

- Own the sales booking target of 2.5 crore per month, averaged over six months, equivalent to 15 crore in total.
- Translate the target into monthly plans, consultant targets and measurable sales activities.
- Deliver growth while protecting approved margins, payment terms and execution commitments.

2 Qualified pipeline development
- Build and maintain a qualified pipeline worth 45 times the monthly sales target, equivalent to 10–12.5 crore.
- Qualify opportunities by client requirements, budget, decision-making authority and expected closure timeline.
- Maintain clear ownership, next actions and expected closure dates for every active chance.

3 Premium and high value sales
- Personally lead premium, strategic and high-value opportunities, including key meetings, presentations, negotiations and closures.
- Involve the founder where strategic relationships or exceptional commercial decisions require support.

4 Conversion improvement
- Improve enquiry-to-meeting and meeting-to-closure conversion through consistent qualification, follow-ups, presentations and objection handling.
- Review lost opportunities and stalled enquiries, identify causes and take corrective action.

Sales systems and team leadership 5 Sales systems and reviews
- Conduct weekly pipeline reviews with clear actions, owners and deadlines.
- Ensure timely and accurate updates in iDesign Pro / the designated CRM.
- Maintain visibility of targets, bookings, conversion rates, pipeline health and sales forecasts.
- Establish follow-up standards and track compliance.

6 Sales team leadership
- Train, coach and monitor sales consultants.
- Set individual targets, review performance regularly and address gaps.




- Develop the team’s ability to conduct client conversations, present proposals, negotiate and close independently.

7 Proposals pricing and negotiations
- Own the quality, clarity and turnaround time of commercial proposals.
- Develop pricing, discounting and negotiation frameworks within approved authority limits.
- Coordinate with design, estimation and execution teams to ensure accurate scope, realistic timelines and commercially viable commitments.

8 Commercial and relationship escalations
- Take ownership of sales-related commercial issues and client relationship escalations.
- Resolve concerns promptly, with documented commitments and follow-through.
- Ensure a clear handover from sales to design and execution, including scope, exclusions, payment terms and client expectations.

Marketing ownership and team direction 9 Marketing strategy and fundamentals
- Own ANANT’s marketing plan, positioning, target audiences and campaign priorities.
- Strengthen marketing operations, enquiry capture, lead allocation, response times and reporting.
- Use sales intelligence, client feedback and lost-deal insights to guide digital marketing and content.
- Track marketing spend against qualified enquiries, meetings and bookings.

10 Launch Google marketing
- Establish and activate ANANT’s Google marketing presence.
- Lead Google Business Profile optimization, Google Ads setup and launch, and relevant website or landing-page improvements.
- Ensure enquiry and conversion tracking is in place to assess campaign performance.

11 Lead the three person marketing team
- Marketing Manager — Sales and Operations: Direct marketing coordination, lead management, sales support and operational follow-through.
- Digital Marketing Manager: Direct the launch and management of digital campaigns, social media, tracking and campaign optimisation.
- Content Manager / Copywriter: Direct brand messaging, campaign copy, case studies, sales collateral and marketing communications.
- Set clear goals,



responsibilities and review routines for all three roles.

12 Public relations and new initiatives
- Kick-start PR through relevant publications, project features, industry platforms and partnerships.
- Introduce marketing initiatives based on business priorities and the sales team’s capacity to respond and convert.
- Evaluate initiatives against clear objectives, budgets and outcomes before scaling them.

Profitability and management accountability 13 Reduce founder dependency
- Use the first three months to understand the business, strengthen systems and build team capability.
- From Month 4 onward, progressively take over routine sales decisions, follow-ups, negotiations and escalations within agreed authority.
- Keep founder involvement focused on strategic relationships, major opportunities and exceptional decisions.

14 Management accountability
- Present a monthly review covering sales performance, pipeline, conversions, marketing effectiveness and team productivity.
- Include project margins, variations, collections and commercial risks in the review.
- Highlight risks early, propose corrective actions and remain accountable for immediate results and a repeatable sales and marketing function.

15 Project profitability margins and commercial control
- Own the commercial profitability of every project sold, jointly with estimation, purchase and execution teams.
- Ensure every proposal meets ANANT’s approved gross margin targets before submission and final negotiation.
- Validate project costing, scope, exclusions, contingencies and payment terms before committing to the client.
- Control discounts and commercial concessions within approved limits; obtain founder approval for exceptions.
- Ensure additional work and scope changes are priced, approved by the client and documented before execution.
- Review budgeted versus forecast margins for every project, identify margin erosion early and drive corrective action with the responsible teams.
- Monitor payment milestones, outstanding collections and commercial exposure to protect project cash flow.
- Prevent unpriced commitments, excessive discounts and unsupported promises that reduce profitability.

Success measure Achieve the sales target while protecting margins, collections and profitability on every project.

📌 Head (Sales & Marketing) Interior Designer/Construction/Real Estate (Mumbai)
🏢 Quotient Consultancy
📍 Mumbai