Head of Sales/GTM - Attack Capital

Core Requirements

Experience: 5-7 years in B2B SaaS sales, with 2+ years in leadership

- Consistently hit $1-2M ARR quota individually

- Built and managed SDR/AE teams (5-15 people)

- Taken products from $0 to $5M ARR

- Experience in multi-product or portfolio environments

Sales Skills & Track Record

Performance Metrics:

- Closed 50+ deals annually ($10-50K ACV range)

- Maintained 25-30% close rate on qualified opportunities

- 3-6 month sales cycles in B2B software

- Experience with both PLG and enterprise motions

Sales Expertise:

- Outbound: Cold calling, LinkedIn outreach, email sequences

- Demos: Solution selling, ROI articulation, objection handling

- Pipeline: Forecasting, deal reviews, stage progression

- Tools: HubSpot/Salesforce, Apollo, ZoomInfo, Gong/Chorus

- Parallel Dialing: Experience with Orum, Nooks, or similar

GTM Strategy & Execution

Market Development:

- ICP definition and TAM analysis

- Competitive positioning and battlecards

- Pricing strategy and packaging

- Channel partnerships (especially for Indian market)

- Product launch playbooks

Team Building:

- Hired and ramped 10+ sales reps

- Created sales training curriculum

- Built comp plans that drive behavior

- Developed career progression frameworks

- Experience with India + US hybrid teams

Sales Operations & Automation

Process Building:





- Sales methodology implementation (MEDDIC, Sandler, etc.)

- Lead scoring and qualification frameworks

- Handoff processes (Marketing→SDR→AE→CS)

- Win/loss analysis programs

- Sales enablement content creation

Tech Stack Optimization:

- CRM configuration and automation

- Sales engagement platform setup (Outreach, SalesLoft)

- Lead enrichment workflows

- Integration with product usage data

- Dashboard creation for real-time visibility

Portfolio-Specific Requirements

Multi-Product Selling:

- Cross-sell/upsell strategies across products

- Bundle pricing and positioning

- Managing different ICPs per product

- Allocating resources across portfolio

- Identifying product-market fit signals

Team Management Approach

For SDR Team:

- Daily stand-ups and call blocks

- 50 dials/day minimum with parallel dialing

- LinkedIn + email + call orchestration

- Clear promotion path to AE in 12-18 months

For AE Team:

- Weekly pipeline reviews

- Deal strategy sessions for key accounts

- Product certification programs

- Shadowing and reverse-shadowing schedules

Performance Management:

- Activity metrics (calls, emails, demos booked)

- Pipeline metrics (coverage, velocity, conversion)

- Revenue metrics (current logos, expansion, retention)

- Individual coaching plans based on call recordings

📌 Head of Sales/GTM (Venture Studio Team) (India)
🏢 Attack Capital
📍 India