We are looking for a dynamic, business-oriented, and growth-driven Head of Marketing and Growth to lead the expansion of our mutual fund app, build a strong partner network, drive investor acquisition, and generate sustainable business growth. This is a strategic yet hands-on leadership role for someone who can build a scalable business growth model by combining market expansion, partner acquisition, investor onboarding, revenue generation, and brand development. The successful candidate will make the app widely adopted, build a productive partner ecosystem, and translate user growth into measurable business results.

The core responsibilities for the job include the following:

Business Growth and Market Expansion:

- Develop and execute the overall marketing and business growth strategy for Vedant's mutual fund app.
- Drive app installations, user acquisition, market penetration, and growth across targeted geographies and customer segments.
- Identify new markets, customer segments, and business opportunities to accelerate adoption.
- Develop scalable strategies to convert app downloads into registered users, active investors, and revenue-generating customers.
- Establish growth plans, business targets, and performance metrics aligned with the company's objectives.
- Build a strong market presence and position Vedant as a trusted mutual fund investment platform.

Partner Acquisition and Network Development:

- Build, expand, and manage a solid network of partners who can introduce investors and drive business through the app.
- Develop strategies to acquire partners, including mutual fund distributors, independent financial advisers, financial professionals, and other relevant distribution channels.
- Create scalable partner acquisition and activation programs across cities, states, and regional markets.
- Design partner engagement, onboarding, training, referral, and business development initiatives.
- Enable partners with the necessary tools, product knowledge, marketing resources, and support to acquire investors effectively.
- Develop incentive and engagement structures, subject to applicable regulatory requirements, to encourage productive partner participation.
- Build a partner ecosystem that generates sustained investor acquisition, business activity, and revenue.
- Track partner productivity and implement initiatives to increase the number of active partners and investors acquired per partner.

Revenue Generation and Business Development:

- Own growth initiatives that translate app adoption and partner expansion into measurable business outcomes.
- Develop strategies to increase investment activity, transaction volumes, investor engagement, and business revenue, in line with the company's business model.
- Identify and implement new revenue-generating opportunities through investor acquisition, partner-led distribution, and strategic business relationships.
- Work closely with sales, distribution, product, and operations teams to improve business conversion and productivity.
- Monitor business performance across acquisition channels, partner networks, and customer segments.
- Develop initiatives to improve customer activation, repeat investment behavior, retention, and long-term business value.
- Establish a performance-driven growth framework focused on sustainable and cost-efficient business expansion.

App Adoption and User Growth:





- Drive widespread adoption of the Vedant mutual fund app across Android and iOS platforms.
- Develop initiatives to increase app installations, registrations, completed onboarding, and active users.
- Build strategies to encourage existing partners to introduce new investors and drive organic, referral-led growth.
- Identify friction points in the user journey and collaborate with product and technology teams to improve onboarding and conversion.
- Develop investor awareness and engagement initiatives that communicate the app's benefits and ease of use.
- Monitor the complete user funnel and ensure that app growth translates into meaningful investor activity.

Marketing, Brand Building, and Market Activation:

- Lead the marketing strategy, brand positioning, and market activation initiatives.
- Plan and execute integrated campaigns across digital, offline, regional, partner-led, and other relevant channels.
- Develop marketing programs that support partner acquisition, investor acquisition, app adoption, and business development.
- Lead market outreach initiatives, events, investor awareness programs, partner meets, seminars, and regional campaigns.
- Develop effective communication materials, presentations, promotional resources, and sales enablement tools.
- Use digital marketing and performance campaigns as supporting channels to achieve defined business growth targets.
- Manage marketing budgets and ensure effective allocation of resources against measurable business outcomes.

Strategic Partnerships and Distribution:

- Identify and develop strategic relationships that can accelerate app adoption and expand distribution reach.
- Explore opportunities with financial service providers, distribution networks, business associations, and relevant ecosystem participants.
- Build repeatable models for regional expansion and partner-led business growth.
- Collaborate with internal business teams to strengthen distribution capabilities and improve market coverage.

Performance Management and Analytics:

- Define and monitor KPIs for app installations, user activation, partner acquisition, active partners, investor acquisition, and revenue growth.
- Establish regular reporting and review mechanisms to measure business performance against targets.
- Analyze acquisition costs, conversion rates, partner productivity, and channel-level business contribution.
- Use data and market feedback to identify opportunities, improve execution, and allocate resources effectively.
- Present growth performance, strategic recommendations, and business expansion plans to senior management.

Team Leadership and Execution:

- Build and lead a high-performing marketing and business growth team.
- Establish clear ownership of acquisition, partner development, market activation, and business growth targets.
- Manage external agencies, marketing vendors, and business development resources where required.
- Work closely with leadership, product, technology, sales, operations,



and compliance teams to execute growth initiatives.
- Foster a culture of accountability, speed, experimentation, and measurable business results.

Regulatory Compliance:

- Ensure marketing activities, promotional communications, partner programs, and investor-facing campaigns adhere to applicable SEBI regulations, AMFI guidelines, and internal compliance policies.
- Coordinate with compliance and legal teams for appropriate review and approval of marketing materials and business initiatives.
- Ensure partner acquisition and engagement practices align with applicable distribution, investor protection, and data privacy requirements.

Key Performance Indicators (KPIs):

- The candidate will be measured primarily on business growth and commercial outcomes:
- App growth: App installations, registrations, onboarding completion, and active users.
- Partner acquisition: Number of partners acquired, onboarded, activated, and retained.
- Investor acquisition: Number of investors acquired through direct and partner-led channels.
- Revenue growth: Business revenue generated and contribution from growth initiatives.
- Partner productivity: Active partners, investors acquired per partner, and business generated through the partner network.
- Market penetration: Expansion across target cities, states, and customer segments.
- Conversion and retention: Install-to-registration conversion, onboarding completion, first investment, and ongoing investor engagement.
- Growth efficiency: Acquisition cost, channel effectiveness, marketing ROI, and overall cost efficiency.
- Targets will be established based on the existing business baseline, available budget, revenue model, and expansion objectives.

Requirements:

- 4-6 years of experience in marketing, business growth, business development, distribution, or customer acquisition.
- Proven track record of scaling a business, launching a new product or platform, or expanding a distribution network.
- Experience in fintech, mutual funds, wealth management, investment platforms, financial services, or other distribution-led businesses.
- Demonstrated ability to acquire customers, build partner networks, drive market penetration, and deliver measurable revenue growth.
- Strong understanding of channel development, partner engagement, referral-led growth, and business development.
- Experience managing business targets, budgets, teams, and cross-functional initiatives.
- Strong commercial acumen, analytical capabilities, leadership skills, and execution orientation.
- Ability to combine strategic planning with hands-on market execution and rapid business expansion.
- Preferred: Experience in scaling a newly launched app or digital platform, building a distribution-led business, and developing partner networks across multiple Indian markets.

What Success Looks Like:

- Make Vedant's mutual fund app widely adopted across its target markets.
- Build a large, active, and productive partner network.
- Drive consistent investor acquisition through direct and partner-led channels.
- Convert app adoption into meaningful investment activity and sustainable revenue growth.
- Establish a repeatable, scalable model for long-term business expansion.

Pay: ₹600,000.00 - ₹800,000.00 per year

Experience

- Sales: 4 years (Required)
- Marketing: 4 years (Required)

Work Location: In person

📌 Head of Marketing (Mutual Funds) (Ranchi)
🏢 Kartik Technologies Private
📍 Ranchi